Parents are a key part of a student’s application and enrollment journey, serving as an advisor and supporter through this milestone. Their influence can not only help their student navigate the process with more confidence, but can help institutions realize stronger results.

For our 2024 study on the impact parent engagement has on enrollment outcomes, we analyzed data from 6 institutions using CampusESP (across varying institution types, sizes, and regions). Results from 127,987 prospective parents show that:

• Students with engaged parents are more likely to apply. Students with a parent using CampusESP have application rates 51% higher than average.

• Students with engaged parents are more likely to enroll. Students with a parent using CampusESP have yield rates 7% higher than average.

• Predict which students are most likely to enroll with CampusESP’s Parent Promoter Score. Parents in the top quartile of engagement are 3x more likely to have a student enroll.

Students with engaged parents are more likely to apply

Emails, texts, and portal posts from CampusESP remind families to schedule campus visits, make sure the application gets completed, and more.

After all, students rarely go through the admissions process without encouragement and involvement from their families. Consistent communication keeps families in the loop, while building a connection with your institution early in the enrollment process.

Students with engaged parents are more likely to enroll

With CRM integration and automated messaging campaigns, CampusESP sends parents reminders to submit a deposit, apply for financial aid, and more — all based on a student’s stage in the enrollment funnel. In other words, institutions “nudge the nudgers” to keep students on track.

Predict which students are most likely to enroll with CampusESP’s Parent Promoter Score

CampusESP offers predictive modeling to help enrollment teams focus their efforts on the students most likely to yield. Parent Promoter Score is a score between 0-100 that measures parent engagement and identifies your highly interested students.