Text messaging has a 98% open rate. So when you have an important message to get in front of parents, SMS should be a part of your arsenal.

We recently launched our newest feature — the CampusESP SMS Module — to help teams across campus engage more with families. Watch as we chat with two of our early adopters from Salisbury University and University of the Pacific to hear what families they are hoping to reach and what messages they are sending to improve their enrollment funnels and family communications strategies.