The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
How 6 institutions boosted Fall 2024 yield with CampusESP
We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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Your Parents Council Playbook: a 7x fundraising ROI in just 4 months
Catholic University is being recognized as our 2019 Q4 ESP MVP winner for outstanding use of their Parents Council community.
In just 4 months, they have brought in over $100,000 (a 7x ROI on their CampusESP investment).
University of Maryland increases overall campaign reach by 8x
GUEST POST by Brian Watkins, Director of Parent and Family Affairs at the University of Maryland and former President of the Association of Higher Education Parent/Family Program Professionals (AHEPPP).
With an aging database on life-support, and a desire to engage families with a more robust email platform than MailChimp, our office needed a tool that could better meet our needs.
After partnering with CampusESP, we’ve increased our overall campaign reach by 8x.
What's it like to use CampusESP? Let Baylor tell you.
GUEST POST by Katie Matthews (Parent Program Specialist at Baylor University)
The Baylor Parents Network started using the CampusESP parent portal in June of 2018. From prospective parents to parents of current students, read about their experience.