We’re looking for a high energy marketer to lead our content strategy. From scheduled creative communications to special edition releases, you’ll build and own a content engine, managing an internal newsroom and helping spread the word to prospects and customers. You’ll be a crucial member of our team building brand awareness in our market, using powerful storytelling to generate leads, celebrate customers, and create excitement. You’ll report to the Vice President of Marketing and work in collaboration with the entire company.

Our perfect candidate will combine thoughtful strategy and a deep understanding of the information our audience craves with creative flair and fun, surprising elements. They’ll be an organized planner who can also spot opportunities in the moment and respond to them. You try new things, push the envelope a bit, but know to look to the real results to determine success. You’ll enjoy finding exciting new ways to amplify our message and be the ultimate cheerleader behind the megaphone connecting colleges and universities with CampusESP.

Your daily adventures will include:

• Serving as the in-house editor of our content engine, working across departments to brainstorm topics that will resonate with our various audiences 

• Leveraging the talents of our SMEs and writers to create super-engaging content that showcases not only our product, but our clients’ successes and best practices, positioning us as the leader in the family engagement and higher education spaces 

• Developing the various distribution channels at your disposal, including our website blog, webinar series, downloadable resources, newsletter, and social media, as well as identifying new and fun ways to communicate with prospects and customers

• Helping identify intent and leads coming through these channels

• Harnessing content to build nurture cadences and programs that foster relationships with new leads and drive them to pipeline

• Maintaining our website, ensuring this critical channel is up-to-date, optimized, and performing to build interest and capture potential buyers

• Being a joint owner of key marketing metrics and continually developing strategies to meet and exceed plans for company growth

Qualifications:

• You have 7+ years of marketing experience, ideally in B2B (higher education and/or SaaS experience a plus).

• You have strong writing skills; not only can you hook someone with a good story, you can turn more complicated and data-heavy information into an understandable, even enjoyable read.

• Demand gen is your jam. You get the concept of providing value first and pushing a product second, and know if you do the first well, the second comes easier.

• You have managed content marketing campaigns from start to finish — strategy to creation to distribution to analytics.

• You love to think outside the box. Why do the same old thing when you can bring something exciting and surprising to life?

• You have experience hitting or exceeding goals and targets. Having to deliver doesn’t scare you — in fact, it drives you.

• The “start-up life” is appealing to you. You’re excited by the prospect of working with a small team, getting to try your hand at new things, and seeing the real impact of your efforts.

• You’re highly organized and able to adapt to changing priorities.

• Bonus points if you’ve worked in HubSpot.

What now?

Glad you asked. If crafting valuable, must-read content and helping a small startup grow sounds exciting to you, we want to hear from you! Please submit a cover letter and resume to Melissa Greiner at mgreiner@campusesp.com.

CampusESP is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.