Summer 2024 CampusESP Product Update
CampusESP's Summer 2024 Product Update is here! From new features like AI and event check-in to improved ones like click reports and surveys, we’ve always got “anotha one” for you.
Make your parent communication harder, better, faster, stronger with AI-Powered Content
Writing takes a long time (I know – I wrote this newsletter). Our new generative AI editor can shave off those hours by writing, editing, and improving your parent content.
That gives you more time to pull out of the tactical and focus on the strategic. That campaign for first-gen or Spanish-speaking families you always wanted to get to? AI can create it in seconds.
Try out CampusESP's AI-Powered Content to:
Develop new content from scratch. Just prompt the AI editor to provide 10 tips for move-in or simple guidance for the FAFSA – and sit back and watch.
Edit the tone to be more friendly, more professional, or a dozen other options.
Translate the language to reach more international families.
Fix any mistakes.
Transform existing content into a shorter SMS in one click.
Suggest Alt Text for accessible image descriptions.
And much more!
AI-Powered Content is now available for Posts, Announcements, and SMS. And stay tuned ... This is just the beginning of CampusESP's AI-powered product enhancements.
Get started with our user guide HERE.
Say goodbye to long lines and giant spreadsheets with CampusESP's Event Check-In
Start your event off right with an easy check-in process. For many families, this is their first time interacting with your office or even visiting campus!
Our Event Check-In has everything you need for a successful event day. You can:
Deliver and scan personalized QR codes (or search for registrants).
Easily view important registration details at the point of check-in, such as t-shirt sizes or parking passes.
See real-time check-in stats (and export more detailed event data later).
Track the number of attendees at both the family level and the individual level.
Easily process onsite registrations.
The best parts? This feature is FREE to use for all CampusESP customers, and it takes a matter of minutes to set up!
Harness parent data for enrollment modeling with Student Enrollment Funnel Enhancements
In the wake of #FAFSAFiasco2024 and a difficult enrollment year, we wanted to make things a bit easier for our customers. We focused on enhancements that simplify viewing and acting on parent data, including:
Registered Accounts Report to show which parents registered their account (AKA set a password) at each stage of the funnel. This report can be used for predictive modeling – these students are 11x more likely to enroll!
Green badging to easily identify users with a registered account.
Dynamic call-to-action buttons that automatically target content or export data for the exact audience you’re viewing.
An updated entry term filter that focuses on the most relevant cohort, rather than all future cohorts. Several of you requested this :)
And last but not least, a clean and modern user experience.
Go a level deeper with Click Reports
You asked, we delivered. For any Announcement, Advertisement, or SMS in CampusESP, you can now view which users clicked on which links at what timestamp. We even back-populated historical data, so you can view clicks on older content, too!
Not sure where to start? These ideas have our team jazzed:
See who clicked on a deposit reminder but didn't deposit (and follow up).
See who clicked on a fundraising campaign but didn't donate (and follow up).
Use communities to track total clicks across multiple content channels.
Want to brainstorm other ideas with a parent engagement expert? You can always reach out at support@campusesp.com!
Get the feedback flowing with our Survey Builder
Okay, technically this isn't a new feature ... but we heard at our recent Customer Summit that many customers weren't aware this existed. So, we gave it a new name, a more prominent location, and we're relaunching it!
CampusESP's Survey Builder has all the same form features you know and love. You can create required questions, create dynamic questions that appear based on prior responses, pre-populate surveys with existing parent data, personalize surveys to different parent types, and so much more.
See our user guide for best practices HERE.
Calling all CampusESP Power Users! We have a few more can't-miss updates for you...
Segmented reply-to emails, so current parent and prospective parent email replies redirect to separate inboxes.
More flexibility for newsletter advertisements, including the ability to input text and call-to-action buttons (not only images).
Performance Dashboard usability improvements allow you to edit a dashboard or create a new dashboard with way less clicks.
Calendar label flexibility allows you to configure the name of the calendar that appears on the righthand side of the parent portal.