The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
How 6 institutions boosted Fall 2024 yield with CampusESP
We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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CampusESP welcomes Customer 450: University of New Hampshire!
It's time for another milestone — we're excited to welcome University of New Hampshire as CampusESP Customer 450! UNH wanted to ensure families felt included, educated, and respected as their student’s advisors. With a lot of families to reach and limited bandwidth, they're turning to CampusESP to bring their engagement expectations to life.
Summer 2024 CampusESP Product Update
CampusESP's Summer 2024 Product Update just dropped, and it’s hot! Check out the latest new features and enhancements that came directly from customer requests!
CampusESP CEO and CTO: What AI means for parent engagement
AI is officially in its hype cycle. Read what that really means, and why our founders are getting pretty hype about the potential AI can bring to family engagement and CampusESP. First up: AI-Powered Content.
CampusESP welcomes Customer 400: Santa Clara University!
We’re so excited to welcome another institution to the community — and hit a celebratory milestone in the process! Meet Customer 400 — Santa Clara University — and learn how we’re helping them scale their new focus on parents and famlies.
Spring 2024 CampusESP Product Update
CampusESP's Spring 2024 Product Update is here! It’s time to “spring forward” with new features and enhancements that came directly from customer requests!
CampusESP welcomes customer 350: St. John’s University
It’s time to celebrate another amazing parent engagement milestone! St. John’s University is expanding their focus on families. And in tandem, we’re welcoming our 350th customer! Learn more about St. John’s strategy and our new partnership.
CampusESP welcomes Customer 300: University of Kentucky
Milestones are meant to be celebrated, especially those that showcase the growth of strategic family engagement and how it facilitates student success. So please join us in welcoming Customer 300 — the University of Kentucky — to the CampusESP family!
CampusESP Account Management: how our team is an extension of your team
We know you have big goals but often limited resources. Consider your Account Manager an extra staff member, ready to help you hone and expand your family engagement strategy. Our Director of Account Management explains the three main ways that her team can help you.
CampusESP welcomes Customer 200: Morehouse College
Customer 200 is a huge milestone for us and a testament to the growing recognition that parents can and should be partners in higher education. We’re thrilled to welcome a respected and forward-thinking institution like Morehouse College to the CampusESP family.
Amplify your parent engagement with CampusESP’s new SMS Module
Learn more about our new set of features to help schools communicate with families via text message. Our research showed that SMS is a growing communication preference for families – especially families who need the most support.
Meet CampusESP for Student Enrollment
We recently launched a new set of features designed to help you reach families of prospective students. With support from five innovative pilot partners, the early results - such as an 80% email open rate - are in. This blog will give you the what, the why, and the “wow” from our pilot... and introduce you to our new enrollment management solution.