While email remains essential, texting is quickly becoming the difference between messages that get seen and messages that get ignored. Marymount University and New Mexico State University use texting to reinforce key moments, drive action, and meet families where they are.

Orientation is a high-impact moment for families, but it can also be overwhelming. Learn how Florida State University turned three days of information into a lasting resource with their New Nole Orientation Hub, extending support well beyond move-in.

DigiPen turned family communication into one of its most effective enrollment strategies. See how engaging families early and often helps build trust, influence decisions, and drive higher yield.

New research from nine universities and more than 20,000 students shows that when families are engaged, students are more likely to stay enrolled. In this year’s CampusESP retention case study, students with a connected parent saw 6.9 percentage points higher retention than those without.

Discover how Morgan State transitioned from a patchwork of siloed orientation systems to CampusESP for Student Orientation, an all-in-one platform that increased registrations and decreased student phone calls.

One of the best ways to ensure your newly deposited incoming class makes it to their first class? Keep in touch with their families this summer. Our guide takes you step by step through when, why, and how.

WSSU’s culture of “Ramily” extends beyond students to the families who support them. Learn how the university partnered with CampusESP to create a centralized family engagement strategy that supports students from admissions through graduation, resulting in students with engaged families yielding rates 5 points higher than average.

Higher ed is facing rising pressure from enrollment and ROI concerns to budget and staffing strain. See how expectations are evolving among 7.8M+ family members — and how institutions are using engagement to meet the moment.

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University of Alabama at Birmingham (UAB) research found students with high family engagement were 2.65x more likely to be retained, reinforcing family engagement as a measurable higher education retention strategy.

With a flood of emails from every corner of campus, see how the University of Montana used CampusESP to create a more centralized and personalized student experience.

85% of CampusESP customers utilized AI workflows to scale their impact in 2025. Learn how built-in AI helps higher ed teams communicate more clearly with families, reach more people across channels, and deliver better support — without extra systems or staff.

When families lack clarity around financial aid and cost, enrollment decisions stall. Learn how UNLV expanding their family communications around cost and ROI to drive yield, all while reducing call volume to financial aid and cashiering offices by 50%.

Parents are ready to give — institutions just need the right strategy. Read how five colleges saw results — including up to a 2x increase in giving day donations and a 28x ROI — by engaging parents through CampusESP for Parent Giving.

When families understand the value of the student experience and know they’re partners in that progress, philanthropy becomes a natural next step. See how Flagler and Miami used this approach to grow giving days by up to 30%!

Families are engaging in the college search earlier than ever. This guide shares research-backed insights and real-world examples from two institutions already seeing enrollment results through intentional family engagement, including increase in student yield by +12%!

How did 450+ colleges and universities use CampusESP to engage millions of families this year … and what were the amazing results they achieved? Find it all in our recap of the top resources, features, and success stories!

Early communication sets the tone for first-gen success. See how Montclair State University and Southern Oregon University are making thoughtful, strategic shifts in communication that help first-gen support feel personal, accessible, and culturally aware.

Parents play a major role in enrollment decisions, yet most institutions don’t engage them early enough. Discover eight proven ways to collect parent contact information sooner and turn early inclusion into real enrollment impact.

FAU launched a new orientation reservation system for students and families in just 4 weeks and achieved a 21% increase in reservations within the first two weeks.

As Montclair’s Latinx and international student populations surged, the university recognized that an English-only orientation left many families behind.