CAMPUSESP FOR STUDENT ENROLLMENT
Engage prospective parents to meet your enrollment goals.
Trusted by 400+ colleges and 10 million families.
81% of parents expect weekly communication.
Are you meeting their expectations?
You know that parents are extremely influential in their student’s college journey. But most parent engagement efforts are impersonal, ineffective, and provide no enrollment results.
Your complete parent engagement strategy delivered in 3 weeks.
Predict student enrollment
Parents in the top quartile of engagement are
3x
more likely to have a student enroll.
Increase student applications
Students with a parent using CampusESP have application rates
51%
higher than average.
Boost student yield
Students with a parent using CampusESP have yield rates
7%
higher than average.
From small private to large public, check out how 6 institutions boosted enrollment with a parent engagement strategy.
It’s obvious – parents influence enrollment. Here’s how we help.
Engage families
Connect with families through portal, email, and text. Content is personalized to give each parent the information they need, when they need it.
The average prospective parent receives 27 personalized emails from CampusESP.
Score their interest
Parent Promoter Score™ is a predictive model that shows the most engaged parents, in order to predict the students most likely to apply.
Parents that update their profile in CampusESP are 11x more likely to have their student enroll.
Nudge their behavior
CRM integration makes it easy to deliver reminders to visit campus, complete an application, submit a deposit, and more – all based on a student’s stage in the enrollment funnel.
Go live in 3 weeks. No IT support required.
Measure the ROI
With automated monthly engagement reports delivered to your inbox and self-service performance dashboards, you’ll know it’s working.
Students with a parent using CampusESP have yield rates up to 7% higher than average.
“Using CampusESP to engage parents played a huge role in
supporting movement through Pacific’s enrollment pipeline, which ultimately contributed to our yield increase of 10% last fall.”
— Mary Beth Marks, Executive Director of Enrollment Marketing
“CampusESP is
kind of a no-brainer.”
— Sarah Coen, VP of Strategic Initiatives and Enrollment Management at Transylvania University
