The AI-powered parent engagement strategy with features for every department.

Student AffairsEnrollmentAdvancementRegistrar

Admissions and Enrollment Management

Engage parents with personalized content

  • Personalized emails, text messages and a portal experience keep parents informed across their content channel of choice.

  • Automated newsletters regularly deliver campus updates and reminders, helping parents better support their students.

  • Parent Discussion Boards make it easy for parents to connect, ask questions, and get answers – in a more controlled medium than Facebook. (Coming soon!)

Nudge student behavior

  • Admissions Dashboard offers insight into student checklists, scholarship information, and more. We’ll alert parents anytime the data changes.

  • Dynamic user targeting creates hyper-personalized nudges based on student funnel stage, FAFSA completion, event attendance, and other attributes.

  • Drip campaigns automate reminders to visit campus, complete an application, submit a deposit, and more – based on a student enrollment data.

Superpower your CRM with enrollment modeling

  • Parent Promoter Score™ summarizes which families are interested in your institution, so you can forecast which students are likely to enroll.

  • Parent Funnel Reports highlight funnel conversion rates, year-over-year funnel trends, and the families highly considering your institution.

  • CRM integration makes it easy to pull parent data from CampusESP back onto the student CRM record.

See the impact on student enrollment

  • Content analytics, user analytics and community analytics track the most engaged parents, the most read content, and demographic trends.

  • Performance Dashboards show your core enrollment results in one place, with an interactive view of personalized reports.

  • Monthly insight reports, delivered to your inbox summarize results and recommendations, helping you evaluate your initiatives and measure ROI.

Everything is easier in CampusESP

  • Curated content management services ensure that fresh content is added each week. You have control to approve or reject any content posted by CampusESP.

  • Generative AI editor writes new content and improves existing content by editing, translating, or personalizing it to a parent audience.

  • Automated data exports email your counselors lists of highly scored families to focus their efforts on.

Student AffairsEnrollmentAdvancementRegistrar

  • “We’ve been with CampusESP for 4 years. CampusESP is the best I’ve seen out there. The product truly has it all – and the product keeps getting better and better!”

    Ryan Jensen

    Director of Enrollment Marketing

    Utah State University

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  • “You can not afford to *not* use CampusESP. I have not been able to find a more effective way to disseminate information, build community, and create a culture of completion among first-generation college students than with this tool.”

    Javier Flores

    Associate Vice President for Enrollment Management

    Texas Woman's University

  • “Parent Promoter Score is my bread and butter! We use it to prioritize outreach to the most engaged parents, to identify and sway the parents in the “murky middle”, and to model which students are more likely to enroll. The insights are awesome.”

    Conner Ellinghuysen

    Director of Admissions

    Buena Vista University

  • “CampusESP is like a full-time staff member that works 24/7, never goes on vacation, and doesn’t get sick… except it costs you less money. It’s a game changer in our office.”

    Martha Fraire-Cuellar

    University Registrar

    Texas State University

Ready to learn more? Talk to an expert.

Let’s connect so we can start building your custom tailored CampusESP demo experience, completely built around your content, your branding, and your goals.

Here’s how it works:

We talk for 15 minutes to get all the info we need about you and your goals.

Our team pulls together your content and branding to build your completely custom demo experience.

We schedule a walkthrough where we show you exactly how your life will look with CampusESP.