The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
How Morgan State University modernized orientation registration in 6 weeks
Discover how Morgan State transitioned from a patchwork of siloed orientation systems to CampusESP for Student Orientation, an all-in-one platform that increased registrations and decreased student phone calls.
From “Ramily” to results at WSSU
WSSU’s culture of “Ramily” extends beyond students to the families who support them. Learn how the university partnered with CampusESP to create a centralized family engagement strategy that supports students from admissions through graduation, resulting in students with engaged families yielding rates 5 points higher than average.
From admit to graduation: How the University of Montana centralized *student* communications in CampusESP
With a flood of emails from every corner of campus, see how the University of Montana used CampusESP to create a more centralized and personalized student experience.
How institutions are unlocking parent giving with CampusESP
Parents are ready to give — institutions just need the right strategy. Read how five colleges saw results — including up to a 2x increase in giving day donations and a 28x ROI — by engaging parents through CampusESP for Parent Giving.
Orientation en Español: Inside Montclair State’s first Spanish family orientation
As Montclair’s Latinx and international student populations surged, the university recognized that an English-only orientation left many families behind.
From inbox overload to record enrollment: How Coastal Carolina University transformed family engagement
After shifting to hard deadlines, Coastal Carolina saw a 43% surge in applications—and rising family questions. Using CampusESP, they replaced inbox chaos with targeted, data-driven communication. The result: 10% higher first-year registration, 72% family email open rates, and stronger engagement from inquiry through orientation—all without adding staff.
Big Impact with Limited Bandwidth: How the University of Montana scaled family engagement with CampusESP
A small team doesn’t mean small impact. See how UM built a robust, personalized family engagement strategy for 11,000+ families using student workers, campus partnerships, and CampusESP’s AI features and content automation tools.
Boost enrollment by personalizing your institutional voice to families
University of Mary Washington and Holy Family University share how they’re using CampusESP to turn authentic communication into a competitive advantage by engaging families early, building confidence throughout the funnel, and highlighting what makes their institutions special.
How St. Charles Community College embraced family engagement to boost enrollment results
When St. Charles Community College realized families were missing key info, they turned to CampusESP. The result? A 63% enrollment boost and stronger family connections — with just one hour a week of staff time. See how they made it happen through smarter, earlier engagement.
CampusESP and Slate: Better together at Gettysburg College
As "power users" in both CampusESP and Slate, Gettysburg College is one of our strongest integration partners. With their innovative student checklist for parents keeping them ahead on financial aid submissions, we're excited to celebrate Gettysburg as our quarterly ESP MVP!
How 10 universities increased retention with CampusESP
CampusESP’s annual exploratory study looks at the connection between family engagement and student retention. Our 2025 study looks at 11,442 first-time, first-year students that enrolled at ten universities in the Fall of 2023 and returned for the Fall 2024 term.
UMBC scales family engagement with AI, cutting content creation time by 80%
When CampusESP released a generative AI content editor, UMBC slashed content creation time from one hour a day to just one hour per week – while also boosting clicks on content by 33%!
University of Cincinnati reduces Family Weekend wait times by 83% using Event Check-In
UC cut wait times from over an hour to under 10 minutes with CampusESP's Event Check-In — earning them our ESP MVP for Q3 2024!
Buena Vista University uses Parent Promoter Score™ to predict student likelihood to enroll
Parents are important. But when BVU’s director of admissions got his hands on the data, he was able to prove just how influential they can be with students being 3x more likely to enroll when they had a highly engaged parent.
How 4 institutions grew parent donor participation and fundraising dollars
With declining enrollment and growing financial aid needs, philanthropic support for colleges and universities is more impactful than ever. Our new case study looks at how 4 institutions are harnessing those with the highest stake in an institution’s success — the parents of current students — to increase donors and dollars.
How 6 institutions boosted Fall 2024 yield with CampusESP
For our 2024 study on the impact parent engagement has on enrollment outcomes, we analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
How the University of Delaware turned family engagement into fundraising results
In 2024, the University of Delaware saw a 49% increase in parent fundraising dollars. They transformed interested families into dedicated donors, increasing support for campus initiatives. Buckle up as we dive into how UD turned parent engagement into a major win, and how CampusESP was their secret weapon.
Pace University shares financial aid and student checklists in CampusESP – and deposits are up 4.8x for families that view it!
Pace helped CampusESP develop our new Admissions Dashboards, and they achieved BIG results. To celebrate this meaningful collaboration, we’re excited to announce Pace as our ESP MVP for Q2 2024!
The University of Oregon crushes targets with an 157% increase in parent donors for their 2024 day of giving
In The University of Oregon’s first “Ducks Give” day after launching CampusESP, they achieved a 157% increase in family donors, 217% increase in family dollars raised, and 43x ROI. Read how they did it.
Less Hassle, More Registrations: How 2 institutions revamped family weekend registration in CampusESP
The right registration platform can help scale Family Weekend attendance AND streamline internal processes. Learn how two schools with already strong Family Weekend strategies — the University of Mississippi and Georgia Institute of Technology — saw huge gains when they switched event promotions and registration to CampusESP.

