The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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Case Studies, Best Practices Melissa Greiner, VP of Marketing Case Studies, Best Practices Melissa Greiner, VP of Marketing

From “Ramily” to results at WSSU

WSSU’s culture of “Ramily” extends beyond students to the families who support them. Learn how the university partnered with CampusESP to create a centralized family engagement strategy that supports students from admissions through graduation, resulting in students with engaged families yielding rates 5 points higher than average.

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Case Studies Melissa Greiner, VP of Marketing Case Studies Melissa Greiner, VP of Marketing

From inbox overload to record enrollment: How Coastal Carolina University transformed family engagement

After shifting to hard deadlines, Coastal Carolina saw a 43% surge in applications—and rising family questions. Using CampusESP, they replaced inbox chaos with targeted, data-driven communication. The result: 10% higher first-year registration, 72% family email open rates, and stronger engagement from inquiry through orientation—all without adding staff.

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Case Studies Andrew McDermott, Director of Customer Success Case Studies Andrew McDermott, Director of Customer Success

How St. Charles Community College embraced family engagement to boost enrollment results

When St. Charles Community College realized families were missing key info, they turned to CampusESP. The result? A 63% enrollment boost and stronger family connections — with just one hour a week of staff time. See how they made it happen through smarter, earlier engagement.

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Case Studies Brooke Sterneck, VP of Product & Product Marketing Case Studies Brooke Sterneck, VP of Product & Product Marketing

How 10 universities increased retention with CampusESP

CampusESP’s annual exploratory study looks at the connection between family engagement and student retention. Our 2025 study looks at 11,442 first-time, first-year students that enrolled at ten universities in the Fall of 2023 and returned for the Fall 2024 term.

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Case Studies Brooke Sterneck, VP of Product & Product Marketing Case Studies Brooke Sterneck, VP of Product & Product Marketing

How 4 institutions grew parent donor participation and fundraising dollars

With declining enrollment and growing financial aid needs, philanthropic support for colleges and universities is more impactful than ever. Our new case study looks at how 4 institutions are harnessing those with the highest stake in an institution’s success — the parents of current students — to increase donors and dollars.

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Case Studies Leslie Gale, PhD, VP of Customer Success Case Studies Leslie Gale, PhD, VP of Customer Success

How the University of Delaware turned family engagement into fundraising results

In 2024, the University of Delaware saw a 49% increase in parent fundraising dollars. They transformed interested families into dedicated donors, increasing support for campus initiatives. Buckle up as we dive into how UD turned parent engagement into a major win, and how CampusESP was their secret weapon.

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Case Studies Tess Jenkins, VP of Sales Case Studies Tess Jenkins, VP of Sales

Less Hassle, More Registrations: How 2 institutions revamped family weekend registration in CampusESP

The right registration platform can help scale Family Weekend attendance AND streamline internal processes. Learn how two schools with already strong Family Weekend strategies — the University of Mississippi and Georgia Institute of Technology — saw huge gains when they switched event promotions and registration to CampusESP.

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