How 4 institutions grew parent donor participation and fundraising dollars
Parents want to support their student’s institution. In fact, 40% of families want to be more involved in their student’s experience at their institution. Financially supporting the institution can be a vehicle for that interest.
With CampusESP for Parent Giving, institutions are harnessing family engagement to meet their fundraising goals. We dove into the data to review the results for institutions serving 124,720 prospective parents and found that:
Make a quick impact on donor participation. Institutions see an average 50% jump in donor participation in year 1 of using CampusESP for Parent Giving.
Continue cultivating donors to raise more. Institutions continue to see an average 35% annual increase in giving 3+ years after launching CampusESP for Parent Giving.
See the return on your investment. Across the board, institutions achieve an average 20x return on their CampusESP investment.
Make a quick impact on donor participation.
Winthrop University and University of Oregon added on CampusESP for Parent Giving in 2023. As these institutions ramp up parent engagement, their parents develop a deeper connection to the university and a stronger likelihood to give. CampusESP also helps these institutions learn more about family giving preferences, so when it comes time to make the ask, they can deliver more personalized and effective solicitations.
Continue cultivating donors to raise more
Catholic University and University of Delaware launched CampusESP for Parent Giving in 2020. While they first sought to develop a donor pipeline, CampusESP now helps them cultivate their pipeline to grow giving. With a focus now on major gifts, these institutions use CampusESP to identify major gift prospects, automate outreach to book meetings, and raise more.
See the return on your investment
Across the board, institutions achieve an average 20x return on their CampusESP investment.
Whether your institution has an established parent giving program or you are trying to get one off the ground, CampusESP’s parent giving module pays off — literally.
