Turn parents into partners.

AI powered. Human informed.

Everything you need to launch your parent engagement strategy in 3 weeks.

CampusESP is the #1 solution to turn
family involvement into student success.

Powering family engagement for 400+ colleges.
The go-to destination of more than 10 million parents.

Families are the top influencers of today’s college students.
CampusESP keeps them informed.

From enrollment to retention to fundraising, today’s parents are involved in their student’s journey. With a strategic family engagement plan, you can channel parent influence into results.

Student
Enrollment

Family Communication

FERPA
Management

Parent
Giving

Reduce parent calls for student information and increase student retention.
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Increase annual gifts and identify major gift prospects.
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Turn parents into advisors and strengthen student success.
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Boost student yield and increase student applications.
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It’s 2024, family expectations have changed.

of parents expect weekly communication

70%

of parents are involved in college planning

99%

of parents use their student’s ID and password

61%

Are you able to keep up?

Are you doing it all manually?

You want to be responsive to parent calls and questions, while maintaining student privacy, but resources are limited.

Introducing: Your complete family engagement strategy.

Delivered in 3 weeks …for real!

CampusESP provides a modern, all-in-one family engagement platform that helps your institution share personalized, timely content with families across web, mobile, email, and text message.

AI? Analytics? Event management? It’s all in there. We take the tech and make it usable - so that you’re the hero.

Families matter at every stage of the student lifecycle.

Click the “+” to learn how parent and family engagement can help deliver results for your college or university!

  • Nudge the nudgers – we’re talking parents – to grow your funnel, increase student applications, and boost student yield. We’ll show you which parents are most engaged, so you can focus your efforts on students that are most likely to enroll.

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  • Parent engagement = your retention game-changer. Share the information families need about important events, deadlines, and reminders to help their students stay on track. We’ll help you pull together a coordinated, personalized parent communication strategy to turn parents into partners.

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  • Don’t fear FERPA. You can decrease parent calls, improve student privacy, and streamline FERPA with our one-stop-shop for student records. Plus, students have higher retention rates when parents are alerted about holds, account changes, and other make-it-or-break-it moments.

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  • Parents want to help – Don’t leave them out of your advancement strategy! CampusESP helps you identify major gift prospects, cultivate parent donors, and solicit parents with personalized campaigns.

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Here's how it works.

What people are saying:

  • Brian Watkins

    Director of Parent & Family Affairs
    at     University of Maryland

    “Having CampusESP as a tool to engage families and partner with sponsors is a major win for our office. Our email open rates have increased by 10%. Additionally, open rates for certain key segments have skyrocketed. And we’ve increased our overall campaign reach by 8x.”

  • Jane Groseclose

    Enrollment Management Communications Director
    at     University of Alaska Fairbanks

    “We needed a powerful, easy-to-maintain solution that would help us reach our large audience, but also be flexible enough to let us give a unique, customized experience for each family member. CampusESP has allowed us to foster individual relationships and tailor our messaging strategy to meet the needs of our diverse family community.”

  • Stephanie Stiltner

    Director of Family Connections
    at     University of Pikeville

    “Adding CampusESP to our family communication strategies was a game changer. The product is leading edge and the customer service is top-notch!”

  • Merrill Magruder

    Special Assistant to the Chancellor, Family Engagement
    at     University of Mississippi

    “I will recommend CampusESP to anyone. I just hosted my first First Year Families Weekend through it and it was life changing. Along with the content the team brings to the table, I truly have another employee in CampusESP!”

Look, we know you have options.

You could probably build this whole thing yourself with Facebook, Constant Contact, ChatGPT, Cvent, and 20 spreadsheets.
But why?

Less risk. Quicker impact.
CampusESP is a no-brainer.

CampusESP is everything you need in one place, with a support team that makes you look like you’re in more places at once.

Ready to learn how we can help launch your parent engagement strategy in 3 weeks?