CAMPUSESP FOR PARENT GIVING
Identify major gift prospects and grow annual gifts.
Trusted by 350+ colleges and 9 million families.
Parents want to support student experiences.
Are you including them in your fundraising strategy?
With declining enrollment, rising financial aid needs, and state underfunding, financial gifts are more impactful than ever. Parents and families are raising their hands to help.
Your modern parent giving solution, delivered in 3 weeks.
Identify major gift prospects
CampusESP identifies the top
6%
of families with capacity and affinity for a major gift.
Cultivate parent donors
CampusESP strengthens connections with families, leading to an average
60%
open rate on solicitations.
Increase donor participation
Schools using CampusESP experience an average
3x
increase in parent donors.
From small privates to large publics, see how 6 institutions increased parent giving.
We put the fun in parent fundraising. Here’s how we help.
Develop a donor pipeline
Collect parent contact info, interests, and capacity data to discover prospective donors. CRM integration makes it easy to transfer data between systems.
Go live in 3 weeks. No IT support required.
Focus on the families most likely to give
Parent Promoter Score™ identifies parents with the highest engagement and affinity. Paired with capacity data, CampusESP segments the parents most likely to make a gift.
CampusESP identifies the top 6% of families ready to give, on average.
Deliver personalized campaigns
Automated newsletters and drip campaigns nurture family relationships – and make it easier to make the ask. Solicitations are personalized based on parent interests, student experiences, gift history, and more.
The average parent receives 35 personalized emails from CampusESP.
Measure the results
Track campaign results, donor participation, and newly identified gift prospects. With easy-to-use dashboards and monthly engagement reports delivered to your inbox, you’ll know it’s working.
Institutions see an average 10x ROI with CampusESP for Parent Giving.
“We saw increases in three of our major metrics: identification, participation, and dollars raised. CampusESP checks all the boxes and provides a user-friendly experience for our staff and parents. It’s a game-changer!”
— Kyra Lyons, Senior Director of University Advancement
“With one of our initiatives, 10% of first-year families donated before their student even stepped on campus!”
–Stacey Muzzi, Assistant Vice President, Parent & Family Giving and Student Life Philanthropy at University of Delaware
