What is CampusESP for Student Enrollment?

CampusESP for Student Enrollment is an all-in-one parent engagement platform that acts as a nimble extension of your CRM, helping colleges turn parent involvement into enrollment results by engaging families with targeted, personalized communication throughout the admissions funnel.

How does CampusESP help improve student yield?

CampusESP nudges student behavior by tailoring parent outreach based on student funnel stage, FAFSA completion, and other attributes. Students with a parent using CampusESP have on average 7% higher yield rates, and students whose parents are in the top quartile of engagement are three times more likely to enroll.

How does CampusESP engage parents and families?

CampusESP uses AI-powered personalized content to reach families through emails, text messages, and a tailored portal experience. Automated newsletters and customized checklists keep families regularly informed so they can help their students stay on track with tasks like applications, documents, and financial aid.

Why is engaging parents important for enrollment?

Parents and families are students’ #1 influencers in the college choice process. CampusESP research shows that 81% of prospective parents expect weekly communication from institutions, and the quality of parent communication is now one of the top factors in their college decision, alongside campus visits and academic program quality.

What is Parent Promoter Score and how does it work?

Parent Promoter Score (PPS) is CampusESP’s engagement metric that helps identify which families are most interested in your institution. By tracking how parents interact with your content and portal, PPS helps you forecast which students are more likely to enroll and prioritize outreach to highly engaged parents and those in the “murky middle.”

How quickly can we launch CampusESP?

Most institutions launch CampusESP in about three weeks. CampusESP’s implementation team handles the heavy lifting so you can go live quickly with minimal IT involvement and start seeing enrollment impact fast.

How much staff time does CampusESP require to manage?

Most colleges spend less than an hour per week managing CampusESP. The CampusESP Content Network handles around 90% of your content needs, so your team can focus on strategy and high-priority communications instead of building every message from scratch.

Does CampusESP integrate with our existing enrollment CRM?

Yes. CampusESP is designed to superpower your existing CRM, with integrations that include Slate and Salesforce. As a Slate Preferred Partner for family engagement and portals, CampusESP makes it easy to connect data and workflows so you can extend your CRM to parents without a long, complex implementation.

Why use CampusESP instead of building parent communications in our CRM?

You could try to build parent communications directly in your CRM, but it will likely take longer, cost more, and be harder to maintain. CampusESP is purpose-built for family engagement, comes with content, best practices, and analytics out of the box, and acts like a full-time staff member focused on parents—without adding headcount.

Who uses CampusESP for enrollment today?

CampusESP is trusted by over 450 colleges and 5 million parents every year, from small private institutions to large public universities. Institutions use the platform to communicate with families, improve yield, strengthen enrollment modeling, and support student success from prospect to enrollment.

What results do colleges see with CampusESP?

Colleges using CampusESP report higher student yield among students whose parents are active in the platform, better enrollment forecasting through Parent Promoter Score, and stronger family satisfaction with communication. Many institutions describe CampusESP as a one-stop shop for family engagement and a game-changing addition to their enrollment strategy.

How can we learn more or see CampusESP in action?

You can request a demo or talk to an expert directly from the CampusESP website. The enrollment page also links to case studies and videos from institutions that have boosted enrollment by engaging parents and families with CampusESP.

The #1 CRM extension to
turn parent involvement
into enrollment results.

CampusESP for Student Enrollment

Photos showing student yield impact from engaged college parents

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CampusESP is the all-in-one parent engagement solution
trusted by over 450 colleges and 7 million parents every year.

Parent portal with customized content based on student's stage in admissions funnel

Engage parents with AI-powered personalized content.

Reach families across personalized emails, text messages, and a portal experience, with automated newsletters and a branded AI family assistant keeping your families regularly informed and engaged.

Most colleges spend less than an hour per week managing CampusESP.

Personalized student admission checklists to help families keep students on track

Nudge student behavior.

Tailor parent outreach based on student funnel stage, FAFSA completion, and other attributes. Admission Dashboards offer your families insight into student checklists, helping keep their students on track.

Students with a parent using CampusESP have on average 7% higher yield rates.

Improve enrollment modeling.

CampusESP’s Parent Promoter Score™ identifies which families are most interested in your institution, helping you forecast which students are likely to enroll.

Students with a parent in the top quartile of engagement are 3x more likely to enroll.

Easy integration with top enrollment CRMs like Slate and Salesforce

Superpower your CRM.

As a nimble extension of your CRM, and with integration support including Slate Suitcase, you can go live quickly with minimal IT involvement.

Launch a parent engagement strategy in 3 weeks.

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CampusESP is more than just software.

CampusESP is not like other vendors.

You don’t have to be an IT expert.

We guide your implementation, provide unlimited training and support, and assign a dedicated account manager to your campus. Our team has helped over 450 colleges launch and scale family engagement.

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Live in 3 weeks.

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You don’t have to create everything.

The CampusESP Content Network™ brings together AI-powered content, expert guidance, and your school’s own information. You simply review, adjust, and approve.

~1 hour each week to maintain.

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You could build parent communications in a CRM, but why? It will take you longer, cost you more… and may not be successful.

CampusESP is the no-brainer option. And Slate agrees!

That’s why we’re Slate Preferred Partners.

Slate Preferred Partner for Family Engagement and Portals

Students are overwhelmed. Engaging families impacts enrollment outcomes.

Students are overloaded.
But parents want to hear from you weekly.

Parent expectations are growing. 81% of prospective parents expect communication from you weekly. And families now say the quality of parent communication is the third most important factor in their college choice, behind only campus visits and quality of academic programs.

What 10,000 parents want

(Hint: It’s not more mailers.)

Higher yield. Better forecasting. CampusESP really works.

Students with a parent using
CampusESP have on average

higher yield rates.

Students with parents in the
top quartile of engagement are

more likely to enroll.

From small privates to large publics, see how 6 institutions boosted enrollment with CampusESP →

Over 450 colleges love partnering with CampusESP.

" CampusESP gives parents and families an interactive way to really stay involved and stay informed. If they're in the portal, the student is making moves. Having that parent engagement is really helping students move along their checklist."

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Dominique Harrison
Director of Undergraduate Admissions
North Carolina Agricultural and Technical University

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" What I love about CampusESP is that we are able to get data on how parents are clicking through emails, going into the portal, what content parents are reading. And that's really changed our strategy."

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Liam Dailey
Senior Associate Director of Admissions
Beloit College

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"We needed a one-stop-shop, and that's what CampusESP does. We don't have to advertise as much in other ways, because most of our families use CampusESP."

⸻
Nassim Nozartash
Associate Director of Orientation & Enrollment Programs
University of North Carolina at Charlotte

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"We have seen, since implementing CampusESP, an increase in yield rates with the students whose parents are in there and active."

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Ryan Jensen
Director of Enrollment Marketing
Utah State University

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"CampusESP is like a full-time staff member that works 24/7, never goes on vacation, and doesn’t get sick… except it costs you less money. It’s a game changer in our office."

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Martha Fraire-Cuellar
University Registrar
Texas State University
"Family engagement is a critical part of student success and is not going away. CampusESP provides the perfect mechanism to deliver that outcome."

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Subir Sahu, PhD
Senior Vice President for Student Success
Drexel University

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"You can not afford to *not* use CampusESP. I have not been able to find a more effective way to disseminate information, build community, and create a culture of completion among first-generation college students than with this tool."

⸻
Javier Flores
Associate Vice President for Enrollment Management
Texas Woman's University
"Parent Promoter Score is my bread and butter! We use it to prioritize outreach to the most engaged parents, to identify and sway the parents in the “murky middle”, and to model which students are more likely to enroll. The insights are awesome."

⸻
Conner Ellinghuysen
Director of Admissions
Buena Vista University

Parents are students’ #1 influencers.
CampusESP is the #1 way to reach them.

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