Launching a family engagement strategy? Looking to see how yours measures up?
Families can make a real difference in your goals, from enrollment to retention to fundraising. We dug into all the data we could find to pull together the biggest trends in family engagement, benchmarks to set your expectations, and advice on how to pull it all off.
Some of what you’ll find inside:
Your student population is changing, and how you connect with their families will need to change as well. First-gen students and families are one of the fastest growing demographics, but are about 21% more likely to struggle finding information about costs, tuition, and account services.
Family data in more frequently being used to forecast and improve enrollment. The percent of CampusESP partners sharing family engagement data back into their CRM to better inform and tailor enrollment strategy has increased 54% year over year.
Parents are a growing focus for advancement teams. And for good reason — when asked, 34% of families have expressed interest in giving to their student’s institution.
How do you stack up against your family engagement peers?
How can you improve in 2025?
Download the guide for FREE!