Duquesne University publishes their family engagement strategy journey
Duquesne University realized that they needed to improve family communication.
But where to start?
Follow the journey of the people that led the charge — Patty Swisher, Assistant Vice President Marketing and Communications, Tracy Jackson, Executive Director of Marketing, and Jennifer Smith, Assistant Director/Parent Relations. They just had their story published in the Journal of of Education Advancement & Marketing. 👏
Learn how they:
Selected a vendor and portal application (um, that's CampusESP)
Charged an implementation team
Devised a manageable content strategy
Broke down silos across nearly every department at the university
We're honored to be a part of this piece and proud of Duq for all they have accomplished!