Text messaging has a 98% open rate. So when you have an important message to get in front of parents, SMS should be a part of your arsenal.We recently launched our newest feature — the CampusESP SMS Module — to help teams across campus engage more with families. Join us as we chat with two of our early adopters from Salisbury University and University of the Pacific to hear what families they are hoping to reach and what messages they are sending to improve their enrollment funnels and family communications strategies.

Parent orientation can help newly enrolled families get questions answered and feel a part of their student’s new college and community. Better yet, it can reduce summer melt and set families on a path toward student success. But between distance, cost, and COVID challenges, getting parents on campus for orientation is has been difficult.

Penn State University and Plymouth State University share how they have begun offering a virtual option for families, and how CampusESP can help.

Personalized outreach to students is central to your enrollment marketing strategy. But are you taking the same approach with prospective parents? We dig into the data to see how Utah State University, Concordia University, St. Paul, and other institutions are using smart family communications to improve engagement and enrollment.

CampusESP and Ruffalo Noel Levitz sponsored the largest research study of prospective college parents - over 5,000 parents from 27 colleges and universities.

What did they say about college visits? In person or virtual?

How often do they want you to reach out? Email or text?

We brought in an expert panel to review the results and answer your questions.

Getting ready for a new stage of learning requires, well, a lot of education. Help your incoming class and their families get set up to succeed with communications strategies that help everyone feel prepared and empowered.

During this hour-long panel discussion, we'll discuss proven family engagement and communications practices and the technologies that can help power them with student affairs pros who have put them to the test.

At CampusESP, we’ve analyzed the clicks from 1.5 million parents at 100 colleges. We know what parents want to read, from college search until graduation.

Join an expert panel to discover what parents want to read, learn how to build a content strategy, and get questions answered.

Over the past several months, CampusESP partners have crushed the crisis communication game. We’ve gathered top best practices when it comes to managing your crisis communication strategy, and we are happy to share our tips with you!

The pandemic has changed the landscape for college admissions. In 2021, institutions must adapt to new digital engagement strategies, a new set of questions and concerns–and increasingly–the growing involvement and influence of families in student enrollment decisions.

We’ll ask the experts to weigh in, provide their perspective and take your questions,

Baylor University’s Katie Gomez shows how to use videos and campaigns in CampusESP to amplify parent engagement. Part of the 2020 CampusESP Customer Summit.

We recently sponsored a case study on how parent involvement has boosted student enrollment outcomes at two of our partner institutions, Angelo State University and The University of New Orleans. The results? Students with highly engaged parents are 3x more likely to enroll.

We’ve gathered top best practices when it comes to managing your crisis communication strategy, and we are happy to share our tips with you!

CampusESP and Ruffalo Noel Levitz co-sponsored the largest research study of college parents - nearly 15,000 parents. We’ll unveil the results, ask the experts to weigh in, and take your questions.

Join an expert panel to review the results of a new research study and answer your questions on College Planning and the Perceptions of Parents After COVID-19 (RNL, CampusESP, Cappex, & NAIA.). 

Without access to campus visits, guidance counselors, and other resources, more students will rely on parents than ever before. CampusESP can help you reach the #1 influencer of students…their parents

This year - more than ever - you need to think creatively to meet your enrollment goals. Parent orientation can help.

Looking to build a more robust parent database? Thinking about enlisting parents to volunteer, donate, mentor, or join your Association? We got you covered!

If you want to learn the ins and outs of analyzing powerful portal data points in CampusESP and improving your engagement stats, you should watch this webinar!

COVID-19 is impacting every campus in the world. What are the best practices to keep families informed? We summarize results from over 4 million coronavirus updates and alerts sent out through CampusESP over the last 3 weeks.