How Are Two-Year Colleges Engaging Families?

Launching a family engagement strategy? Wondering how your approach compares to others?

Families play a critical role in enrollment, retention, and student success—especially at two-year colleges, where affordability concerns and information gaps can create barriers to completion. We surveyed 1,798 parents and family members to uncover the biggest trends in family engagement at two-year colleges and provide actionable insights to help colleges better connect with families.

Inside the report, you’ll discover:

  • Affordability is the #1 concern for two-year college families—yet 63% rule out colleges based on sticker price alone. Learn how colleges can improve financial transparency and keep families informed about aid and scholarships.

  • Families struggle to access key information, with 75% wanting updates at least weekly. But many colleges still lack structured engagement strategies—creating frustration that can impact enrollment and retention.

  • The communication gap is real. While 50% of families prefer text updates, only 35% of two-year colleges offer them. See how leading colleges are modernizing family communication to better support student success.

How does your institution compare? Where can you improve in 2025?

Download the report for FREE and find out!

Download the 2025 Two-Year College Family Expectation Report: