Improve branding and customization with NEW Email Designer Enhancements

For most parents, email is the preferred communication channel. For most administrators, email is the quickest way to share information. With that in mind, we wanted to improve the email experience — for both parents and administrators!

We've added a bunch of new email features, including:

• HTML editor for full control over your email design and copy

• New content blocks, including Vimeo support, top posts, and upcoming events

• Brand color picker to easily meet brand standards

And we've made usability improvements to the email design process, including:

• Preview tools on desktop, on mobile, and for a specific user to ensure quality

• Email cloner to save time building future emails 

• Drag-and-drop content blocks for quicker formatting 

Differentiate your institution with a NEW Newsletter Designer

Many of you love the "set it and forget it" capabilities of CampusESP's automated newsletters. But some of you prefer a "design it and refine it" approach to fully customize your emails. Our newsletter updates will make ALL of you happy. 😊

Our new Newsletter Designer allows you to build custom newsletter templates, which can:

• Differentiate newsletters between current and prospective parents

• Improve branding with an HTML editor, color pickers, and image inputs 

• Boost engagement with new options for video (including Vimeo), call-to-action buttons, custom text blocks, and name personalization with merge fields

• Measure the results with engagement metrics for each newsletter template 

See our user guide HERE for best practices!