CampusESP welcomes Customer 200: Morehouse College

Over the past six years CampusESP has built a reputation as the go-to leader in parent engagement solutions, leading with the message that a strong family support system helps students in their search and subsequent success in college. 

So it is exciting and inspiring that this April, we welcomed our 200th customer to CampusESP.

The honor goes to a school we couldn’t be prouder to work with: Morehouse College. The renowned men’s college and HBCU in Atlanta, Georgia, has a rich tradition of not only delivering top-ranked degree programs, but elevating its students and graduates into careers of distinction. 

Customer 200 is a huge milestone for us and a testament to the growing recognition that parents can and should be partners in higher education. We’re thrilled to welcome a respected and forward-thinking institution like Morehouse College to the CampusESP family.

Morehouse: Parents are partners

With its 150-years of focus on Black students and often tangential focus on first generation students, the team at Morehouse has for a long time recognized the influence, importance, and impact of families on their students. Katina Hawkins, Morehouse’s Director of Parent Engagement, Community Partnerships and Event Sponsorships, saw CampusESP as a smart way to scale her ability to engage and communicate personally with parents.

“We consider our parents as partners. We want them to recognize how much we appreciate that they are sending their young men to us and that they have made the deliberate choice of Morehouse and trusting us to educate them,” said Hawkins. “But it’s also important for our parents to have a great experience, too.”

“We want our parents to know they don’t just drop off their sons — in the college experience they are part of our team,” agreed Henry Goodgame, Vice President of External Relations. “With CampusESP we are aiming to create an avenue for parents to be involved with the college because we know that they play a pivotal role in their student’s success. If “parent” is a part of your name in any fashion, there's now going to be a way to connect, feel inspired, and feel like you are a part of Morehouse. If we can engage with them before they come, while they are here, and after they leave through CampusESP, it will be a wonderful asset for us.”

Scaling parent engagement with stretched staff

With CampusESP for Family Communication, Morehouse will be able to easily share invaluable information and important news with the school’s 2400 families through automated and fully personalized newsletters and targeted announcements. By getting these supporters the right content and the right time, parents will be better able to advise their students, strengthening their support system and helping them stay successful and on path to graduation.

“We are in a space where resources can be sparse — I’m a department of one,” said Hawkins. “It’s difficult to answer every email and call personally when I have a range of other responsibilities. It is extremely important to me that there is something in place to be there for our parents. CampusESP will be one place for them to go and find a wealth of information about upcoming events, frequently asked questions, deadlines, and more so they can feel supported.”

“Parents can be our biggest recruiters and advocates if we treat them right, show them respect, and give them the resources they need,” said Goodgame. “An investment in parent engagement and CampusESP is a win-win.”

Couldn’t have said it better ourselves. Welcome to the community, Morehouse!