January 2025 Product Feature Launch
Welcome back to campus! We're ringing in the new year with a handful of BIG CampusESP product updates:
AI Content Personalizer ✨ uses generative AI to transform curated CampusESP Network Content into information that's unique to your institution
Parent Promoter Score Percentiles 💯 empower you to engage parents in the top quartile of engagement, whose students are 3x more likely to enroll
New Student Enrollment Reports 📈 include stronger funnel conversion views and year-over-year reporting, so you can measure that your efforts are working
Newsletter Designer 🛠️ enables you to build custom newsletter templates, including distinct newsletters for current and prospective families
Email Designer Enhancements 📧 include an HTML editor, more branding options, and new preview tools, so you can create more engaging emails
These new features were just released into your CampusESP platform. We encourage you to check them out — or watch this 3-min video overview to learn more.
Keep scrolling to see how these features help you save time, improve engagement, and strategically leverage parent data!
Scale parent communication with our NEW AI Content Personalizer
Over the summer we released generative AI features that help you develop, refine, and translate content ... and so much more. And you all are LOVING it — our AI features have been used over 4,600 times by more than 300 colleges and universities!
Our latest AI enhancement transforms CampusESP's Network Content — the general parent advice and student success tips curated by our team — into content that's personalized to your institution.
We've trained our AI model to learn your institution, enabling it to spruce up your content with school-specific dates, names, websites, and more. Pretty cool, huh?
Stay tuned ... we have even more AI-powered product enhancements on the way! 😉
Predict which students are most likely to enroll with NEW Parent Promoter Score Percentiles
The 2024 yield data from 127,000+ prospective parents tells us that parents in the top quartile of engagement are 3x more likely to have a student enroll. Our new Student Enrollment report makes this data more actionable by empowering you to:
View who's at the top, bottom, or middle engagement level — for all funnel stages
Easily respond with "quick actions" to send an email, send a text, or export data
More easily compare users’ relative engagement with percentile-based Parent Promoter Scores
Not sure where to start? We recommend using this data to tailor communication based on engagement level and prioritize counselor outreach to families whose students are most are likely to enroll.
To brainstorm other ideas, reach out at support@campusesp.com!
Measure the ROI with NEW reports for Funnel Conversion and Year-Over-Year Funnel Data
Enrollment Managers, we're looking at you! 👀 We know you're data-focused. We know you're under pressure to show ROI. And we're very excited to two announce two BIG reports that connect parent data to enrollment outcomes.
Meet the new reports:
💥 Year-Over-Year Funnel Data highlights historical parent data, so you can identify trends across enrollment cycles, see where you stand year-to-date, and make data-driven decisions!
💥 Funnel Conversion compares conversion between different stages and engagement quartiles, ultimately connecting higher yield rates with higher levels of parent engagement!
(Shout out to Conner Ellinghuysen, Director of Admissions at Buena Vista University, who masterminded this report and helped us develop it for the rest of our customers!)
Differentiate your institution with a NEW Newsletter Designer
Many of you love the "set it and forget it" capabilities of CampusESP's automated newsletters. But some of you prefer a "design it and refine it" approach to fully customize your emails. Our newsletter updates will make ALL of you happy. 😊
Our new Newsletter Designer allows you to build custom newsletter templates, which can:
Differentiate newsletters between current and prospective parents
Improve branding with an HTML editor, color pickers, and image inputs
Boost engagement with new options for video (including Vimeo), call-to-action buttons, custom text blocks, and name personalization with merge fields
Measure the results with engagement metrics for each newsletter template
Improve branding and customization with NEW Email Designer Enhancements
For most parents, email is the preferred communication channel. For most administrators, email is the quickest way to share information. With that in mind, we wanted to improve the email experience — for both parents and administrators!
We've added a bunch of new email features, including:
HTML editor for full control over your email design and copy
New content blocks, including Vimeo support, top posts, and upcoming events
Brand color picker to easily meet brand standards
And we've made usability improvements to the email design process, including:
Preview tools on desktop, on mobile, and for a specific user to ensure quality
Email cloner to save time building future emails
Drag-and-drop content blocks for quicker formatting
📣 Calling all CampusESP Power Users! We have a few more can't-miss updates for you...
Content naming updates more clearly describe CampusESP’s content channels. Announcements are now Emails. Advert Campaigns are now Advertisements. SMS is now Text Messages. Email Templates are now Welcome Emails.
Drip text messages allow you to build automated SMS campaigns based on users joining new communities or funnel stages.
“Make this content parent-oriented” is another AI enhancement that enables you to instantly transform any content for students into family-oriented content.
Profile field improvements now offer up to 30 custom fields and support a URL-style field, so you can connect a parent record in CampusESP with the student record in your CRM.
Enhanced Welcome Email Designer supports more customized welcome emails, using the same enhancements available in the Newsletter Designer.
"Quick action" for Family Engagement Insights makes it easy to send your monthly reporting email from CampusESP to campus stakeholders at any time.
Improved Users Page ordering helps you view your most engaged parents first by ordering parents according to Parent Promoter Score or number of sessions, depending on which features are enabled in your platform.