The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
How 6 institutions boosted Fall 2024 yield with CampusESP
We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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How 3 universities of different sizes streamline promotion and registration to hit Family Weekend goals
Georgia State University, Muhlenberg College, and UNC Charlotte are very different types of institutions. One thing they have in common? All three reached Family Weekend goals by turning to CampusESP for Event Management. Read more about their wins!
4 content pro tips to enhance your family engagement strategy
We pulled some awesome content examples from institutions such as University of North Georgia, Alma College, and West Chester University to help inspire ideas for your own family communication strategy. Read on to see the creative approaches they’ve implemented – and decide which ones you want to try yourself!
4 strategies for communicating with parents across the full student lifecycle
Read our top tips to scale your family communication strategy across the student lifecycle. We include the data to back them up, as well as insights from two schools doing this crazy well — Webster University and North Carolina A&T State University.
The number of first-gen students is increasing. Here’s how you can support them and their families
As more and more first-generation students apply for college, institutions need to find ways to inform and support this important population — and their families. Learn more about what first-gen families need and how two universities are responding.
5 successful family engagement strategies from customers
Each quarter, we highlight several institutions that approach family engagement in thoughtful and creative ways. This quarter, we’re featuring how institutions are boosting registrations for admissions events, directing parents towards CampusESP instead of Facebook, and more!
3 biggest takeaways from the 4th Annual CampusESP Summit
Keynotes from the 4th Annual Customer Summit featured industry leaders Raquel Bermejo, AVP for Market Research and Planning for Enrollment Management at RNL and Subir Sahu, Senior VP of Student Success at Drexel. Both shared some great insights to think about when it comes to the future of family engagement.
4 creative ways CampusESP partners are enhancing family communications
It's time for shoutouts! See how CampusESP partners are connecting with families in thoughtful and creative ways.
Cedar Crest College’s 5 steps for reducing summer melt through parent engagement
One of the best ways to reduce summer melt? Engage students — and their parents! Check out how Cedar Crest College did just that, plus the five topics to focus on for families as you move them toward move-in day.
8 insights to guide your parent engagement strategy
Parent involvement in college is at an all-time high. Most schools are now looking for ways to focus that involvement on student enrollment outcomes, student success metrics, and parent giving goals. Not sure where to start? Here are 8 insights to guide your strategy.
Parent engagement best practices from CampusESP colleges
Each quarter we highlight several institutions that approach parent engagement in thoughtful and creative ways. In Q1 we’re featuring partners that have generated revenue, collaborated with campus partners, boosted student persistence, and more!
Best practices for parent COVID communication
Over the past several months, CampusESP partners have crushed the crisis communication game. We’re seeing parent activity ten times higher than normal as colleges and universities send out COVID-19 updates!
We’ve gathered top best practices when it comes to managing your crisis communication strategy, and we are happy to share our tips with you!
Focus on first-year families: the info they need
We know that helping parents help their student get off on the right foot is critical. That’s why we’ve pulled a list of our most popular content, classified by type, to share with families of first-year students. We analyzed over 261,000 clicks to help you best support your first-year families.
How to create your parent content strategy month-by-month
What kind of information do parents actually care about? And when's the best time to share it? Based on real content performance data from more than 300,000 parents using CampusESP, we have the answers.
We've analyzed thousands of clicks on student success news, deadlines and advice to map out your content calendar for the next year.