The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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How 6 institutions boosted
Fall 2024 yield with CampusESP

We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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Best Practices Elizabeth Harris, Account Management Team Lead Best Practices Elizabeth Harris, Account Management Team Lead

How 3 universities of different sizes streamline promotion and registration to hit Family Weekend goals

Georgia State University, Muhlenberg College, and UNC Charlotte are very different types of institutions. One thing they have in common? All three reached Family Weekend goals by turning to CampusESP for Event Management. Read more about their wins!

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

4 content pro tips to enhance your family engagement strategy

We pulled some awesome content examples from institutions such as University of North Georgia, Alma College, and West Chester University to help inspire ideas for your own family communication strategy. Read on to see the creative approaches they’ve implemented – and decide which ones you want to try yourself!

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

5 successful family engagement strategies from customers

Each quarter, we highlight several institutions that approach family engagement in thoughtful and creative ways. This quarter, we’re featuring how institutions are boosting registrations for admissions events, directing parents towards CampusESP instead of Facebook, and more!

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

3 biggest takeaways from the 4th Annual CampusESP Summit

Keynotes from the 4th Annual Customer Summit featured industry leaders Raquel Bermejo, AVP for Market Research and Planning for Enrollment Management at RNL and Subir Sahu, Senior VP of Student Success at Drexel. Both shared some great insights to think about when it comes to the future of family engagement.

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

Best practices for parent COVID communication

Over the past several months, CampusESP partners have crushed the crisis communication game. We’re seeing parent activity ten times higher than normal as colleges and universities send out COVID-19 updates!

We’ve gathered top best practices when it comes to managing your crisis communication strategy, and we are happy to share our tips with you!

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Best Practices Brooke Sterneck, VP of Product & Product Marketing Best Practices Brooke Sterneck, VP of Product & Product Marketing

Focus on first-year families: the info they need

We know that helping parents help their student get off on the right foot is critical. That’s why we’ve pulled a list of our most popular content, classified by type, to share with families of first-year students. We analyzed over 261,000 clicks to help you best support your first-year families.

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