Time to recap the top resources, advancements, and moments in higher education family engagement. We cover how over 400 colleges and universities used CampusESP to engage millions of families in 2024 … and the RESULTS.

Learn how admissions and financial aid teams are navigating the delayed FAFSA release to keep students and families informed about changes and resources for timely completion.

University of Wisconsin–Milwaukee, Nebraska Wesleyan University and Lamar University share how CampusESP is quicker to set up, easier to maintain, and has proven results with families.

On every campus, there are many opinions of what FERPA means and how to regulate it. Few campuses ask the very audience it was made for: Students.

After all… Students want support from their families. Our data shows that students initiate 40% of FERPA waivers and only reject 5% of FERPA requests initiated by their parents.

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

Parent Promoter Score™ elevates the most engaged parents, so you can focus on the students most likely to move through the funnel – or the ones that need a little more support. The score is often used for enrollment modeling, considering parents in the top quartile of engagement are 3x more likely to have a student enroll. Check our 5 ways institutions are using this data to reach their enrollment goals.

Is Facebook helping or hurting?

Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and possible spreading of misinformation. It’s not the place for your parent engagement strategy to be centered.

Move-in day is a monumental event for college families, and clear and comprehensive communications from you are crucial for a smooth transition. Check out how Flagler College, College of Charleston, and William Peace University are helping families prep and pack … and make move-in day smooth and celebratory.

One day, 100+ family engagement pros, countless ideas shared success stories celebrated. If you weren’t able to join us in person, read up on the 5 themes that we saw throughout the Summit’s 20+ sessions and how these trends should impact your strategy.

From event registration and ticketing, to event promotion and attendee communication, to onsite registration and check-in, CampusESP is your end-to-end event management system. Even better – it's FREE and included for all customers.

We’ve analyzed engagement data from more than 18 million clicks from families using CampusESP in order to understand what information they need – and when. Consider this your Roadmap for Family Communication.

Families are involved (and often driving) every step of the pipeline, from recruiting high schoolers into dual enrollment programs, to retaining dual enrollment students, to converting dual enrollment students into full-time students.

The percent of first-generation college student grows every year, and institutions need and want to engage them thoughtfully to ensure their success. By leveraging their families and educating that support system, schools can create a network of advisors. Check out these 4 proof points and insights from 3 institutions who have been there to start directing your strategy.

Offering a virtual family orientation option can benefit families in a variety of ways and set students on the right track for their college journey. We share more about why you should have a digital presence, plus some examples and success stories from 7 different colleges and universities.

Duquesne University realized that they needed to improve family communication. But where to start?

Follow the journey of the people that led the charge — they just had their story published in the Journal of of Education Advancement & Marketing.

One of the best ways to ensure your newly deposited incoming class makes it to their first class? Keep in touch with their families this summer. Our guide takes you step by step through when, why, and how.

An announcement to families about SNAP benefits made a big impact — it connected students in need with necessary resources and spurred conversations across campus on how they could better serve their students. Read how the team at NAU is working social impact initiatives into the family engagement strategy.

Whether you were able to join us for the CampusESP Summit or not, read on for four major themes that came to the forefront — and use these learnings to help guide and improve your family engagement strategy for 2024!

We analyzed engagement data from over 18,000 two-year college parents to understand what information they’re looking for most. Use this playbook to not only engage families and supporters, but help them become partners in student success

Catholic University leveraged strategic parent communication and data captured in CampusESP to grow their Parents Council and donor pool … and secured a $50,000 gift from a major gift prospect. Here are the five strategies the team utilized to keep engagement high and bring this gift to fruition.