The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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How 6 institutions boosted
Fall 2024 yield with CampusESP

We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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Webinar Recordings Melissa Greiner, VP of Marketing Webinar Recordings Melissa Greiner, VP of Marketing

Engage parents to increase yield

Personalized outreach to students is central to your enrollment marketing strategy. But are you taking the same approach with prospective parents? We dig into the data to see how Utah State University, Concordia University, St. Paul, and other institutions are using smart family communications to improve engagement and enrollment.

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Webinar Recordings Melissa Greiner, VP of Marketing Webinar Recordings Melissa Greiner, VP of Marketing

What first-year families need to know and when they need to know it

Help your incoming class and their families get set up to succeed with communications strategies that help everyone feel prepared and empowered. Experts from University of Arkansas and Misericordia University join us to discuss proven family engagement and communications practices and the technologies that can help power them.

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