CampusESP’s annual exploratory study looks at the connection between family engagement and student retention. Our 2025 study looks at 11,442 first-time, first-year students that enrolled at ten universities in the Fall of 2023 and returned for the Fall 2024 term.

Each year we look across all the data to elevate the 5 trends in family engagement that you need to know to hone your strategy and hit your goals. Based on insights from more than 420 institutions and 15 million families, get the top takeaways to connect with families now.

When CampusESP released a generative AI content editor, UMBC slashed content creation time from one hour a day to just one hour per week – while also boosting clicks on content by 33%!

From AI-personalized content, to student enrollment report, to customer newsletters and MORE, check out the latest and greatest from CampusESP!

One of the easiest ways to create more family content is also one of the smartest — partnering with other departments across campus. Learn how the pros at UNC Wilmington and K State created content teams, and how CampusESP helps you manage your new content engine.

Time to recap the top resources, advancements, and moments in higher education family engagement. We cover how over 400 colleges and universities used CampusESP to engage millions of families in 2024 … and the RESULTS.

Learn how admissions and financial aid teams are navigating the delayed FAFSA release to keep students and families informed about changes and resources for timely completion.

University of Wisconsin–Milwaukee, Nebraska Wesleyan University and Lamar University share how CampusESP is quicker to set up, easier to maintain, and has proven results with families.

Mental health continues to be a trending topic on campus and an area families need solid info on to support their students. The team at Georgia Tech takes us through their approach and programming.

UC cut wait times from over an hour to under 10 minutes with CampusESP's Event Check-In — earning them our ESP MVP for Q3 2024!

On every campus, there are many opinions of what FERPA means and how to regulate it. Few campuses ask the very audience it was made for: Students.

After all… Students want support from their families. Our data shows that students initiate 40% of FERPA waivers and only reject 5% of FERPA requests initiated by their parents.

Parents are important. But when BVU’s director of admissions got his hands on the data, he was able to prove just how influential they can be with students being 3x more likely to enroll when they had a highly engaged parent.

Last spring, 140 colleges and universities in the U.S. saw demonstrations on their campus. While mostly peaceful, each caused disruption and confusion for administrators, faculty, students... and the families miles away desperate to understand what was happening. University of Maryland, UNC Chapel Hill, and University of Oregon joined us to share their experiences updating families, and their learnings as they anticipate additional activity this fall.

It's time for another milestone — we're excited to welcome University of New Hampshire as CampusESP Customer 450! UNH wanted to ensure families felt included, educated, and respected as their student’s advisors. With a lot of families to reach and limited bandwidth, they're turning to CampusESP to bring their engagement expectations to life.

What do parents want and expect from the institutions their students are considering? We recently surveyed more than 11,000 parents of prospective college students find out what they really want ... and how can you use that to inform how you leverage parent influence in the enrollment process to improve results.

With declining enrollment and growing financial aid needs, philanthropic support for colleges and universities is more impactful than ever. Our new case study looks at how 4 institutions are harnessing those with the highest stake in an institution’s success — the parents of current students — to increase donors and dollars.

For our 2024 study on the impact parent engagement has on enrollment outcomes, we analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

Parent Promoter Score™ elevates the most engaged parents, so you can focus on the students most likely to move through the funnel. Parents in the top quartile of engagement are 3x more likely to have a student enroll!

Is Facebook helping or hurting?

Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and possible spreading of misinformation. It’s not the place for your parent engagement strategy to be centered.