What do parents want and expect from the institutions their students are considering? We recently surveyed more than 11,000 parents of prospective college students find out what they really want ... and how can you use that to inform how you leverage parent influence in the enrollment process to improve results.

CampusESP’s annual exploratory study looks at the connection between family engagement and student retention. Our 2024 release looks at 12,374 first-time, first-year students that enrolled at nine universities in the Fall of 2022 and returned for the following Fall 2023 term. On average, student retention was 8.3% higher for students of parents receiving alerts from CampusESP.

CampusESP and RNL recently surveyed over 12,000 parents of prospective college students – the largest survey of its kind to date – to find out what they really want. Read on for our top six takeaways from the 2023 Prospective Family Report and use these learnings to inform how you leverage parent influence in the enrollment process to improve results.

Parents can be a critical part of student success, but only if they have the information they feel they need to be an advisor. What do they need to know, and how do they want you to share it? We asked them so you can craft a family engagement strategy that sees results.

Our annual survey is back, sharing how 6000+ prospective families are feeling about their students higher education journey. Find our what today’s parents want and expect from your institution.

Our latest research report, conducted with the help of nine partner institutions, shows that, on average, student retention was 8% higher for a student when their parent or guardian received regular updates on student progress, compared to students with a parent who did not receive similar updates.

We’ve collected a lot of data about how parent engagement is growing, and how can you harness it to grow your strategy. Check out the four biggest learnings from all those studies and our suggestions on how to make an impact in 2022.

The college selection process has never been in so much flux, with the pandemic, digital advancements, and changing attitudes all impacting how families find the right fit. We surveyed 5000+ families of prospective students to see what they want and expect from the experience.

We partnered with Ruffalo Noel Levtiz to ask 36,000+ college families how they wanted to communicate with their student’s institution. The biggest takeaway? More is more.

We surveyed over 3,800 parents of college-bound students and asked how COVID-19 has impacted their student’s enrollment plans for Fall 2020. Here’s what we learned.

Each year we survey parents across all our CampusESP partner schools. The process is managed by our Customer Success Team and is free for all our customers.

This year the survey was completed by 7,991 parents from 50 participating colleges and universities. So what did the survey find? Let’s get to it…

In December we sent our annual customer satisfaction survey to more than 200,000 parents. These are our key takeaways.

Student debt is at an all-time high: $1.5 trillion. Parents represent the fastest-growing demographic absorbing student debt, up 71% in just 5 years.

We partnered with the good folks at Ovum to release a compelling infographic that connects the increase in student debt to the increase in parent involvement. Ovum is the market-leader in data, research, and trends in higher education.

Student persistence can increase by up to 15% when students share key aspects of their academic and financial record with parents.

Student Persistence Increases with Parent Engagement features findings from a study about parent engagement and student persistence based on 993 students enrolled at Abilene Christian University (ACU) in the Fall of 2016.

Previous CampusESP analysis has shown that parents providing academic advice has apositive relationship with academic success.

By building bridges with African American and Hispanic parents (parents who are asking for more involvement anyway), colleges can help those students be more successful.

Hispanic/Latino parents interact with their parents more frequently than other ethnicities.  

• Hispanic parents are 18% more likely than other ethnicities to engage their students on a daily basis.
• 39% of Hispanic parents interact with their students at least once a day, compared with 32% of the general parent population.

CampusESP recently released “Meet the New Digital Parent in Higher Education”.  The results validate the cultural shift occurring with parent involvement in higher education.  Parents are more involved, more connected, and have higher expectations than ever.