The top family engagement resources of 2024 — it’s CampusESP Wrapped
It's that time of year again. Time to recap the top resources, advancements, and moments in higher education family engagement.
We call it: CampusESP Wrapped.
Unlike Spotify Wrapped, we won't make fun of that weird phase you went through this year. 😬
Instead, we cover how over 400 colleges and universities used CampusESP to engage millions of families in 2024. We focus on RESULTS.
Top Resources & Research
This year we shared new 39 articles on the impact of family engagement, from fresh research to customer success stories to handy how-to guides.
What caught your eye and helped you level up your family engagement strategy?
For our friends in enrollment and admissions, the most clicked resources are:
2024 Prospective Family Engagement Report — Our annual research on the expectations of 11,000 parents, helping you strategize how to recruit the entire family
CampusESP Asks: How involved are parents, really? — In this video, hear directly from students at the NACAC college fair how parents influence their path
Duquesne University publishes their family engagement strategy — Duq shared their double-blind peer-reviewed review of the impact of families in the Journal of Education Advancement & Marketing
Prospective Parent Content Playbook — A step-by-step guide on what to send prospective families and when, to help you get started or gut-check your approach
How 5 institutions use parent data to predict enrollment — We don't really have ESP, but we can help you see the future. 5 customers share how they model and forecast enrollment with CampusESP data
For those serving the families of current students, the most clicked resources are:
2024 Family Engagement Report — Our annual research on the expectations of 20,000 matriculated families, helping you strategize how to best engage them
CampusESP Asks: How involved are parents, really? — Yes, again! EVERYONE loved this honest chat with your incoming Fall 2025 class
Summer Melt Toolkit — A playbook (including templates!) of comms that keep families excited over the summer, so students arrive on campus in the fall
Month-to-month roadmap for family communication — An easy-to-follow playbook on what families need to know to help you set your strategy
2024 Student Retention Case Study — Student success is your mission (and ours!). This research highlights how family engagement boosts student retention
Top Feature Releases
We interviewed over 50 customers to learn what family engagement pros really need, and we released over 1,600 product enhancements in responce! Here are the most game-changing new features our customers used and loved the most:
AI-Powered Content writes, translates, and improves content, so you can better engage families. Used 4,500 times by 300 institutions!
Event Check-In support with scannable QR codes, onsite registration, and attendance reports. Used by 85 institutions within 3 months of release!
Admissions Dashboard offers insight into prospective student checklists, scholarship information, and more. Over 51,000 clicks from parents!
Monthly Insight Reports, delivered to your inbox summarize results and recommendations, helping you measure ROI. Over 17,000 emails delivered!
Recurring Emails automate nudges to deposit, submit the FAFSA, register for orientation, and more. Enabled by 350 institutions across 950 email campaigns!
Top Customers
Parents don't pick favorites, and neither do we ... but we have to thank the 51 customers that spent time sharing their CampusESP success stories this year.
A few had a special place in our heart — our four 2024 "ESP MVP" winners, who flexed their skills and pushed our platform to achieve amazing results.
William & Mary — Heather Deere got creative with our Email Advanced Designer to build personalized, class-specific newsletters. They reduced the time to deliver newsletters by 75%!
Georgia Southern University — Amy Smith and the GSU team piloted our new student-initiated FERPA waiver process. They boosted FERPA connections between students and families by 25%!
Pace University — Robina Schepp and the Pace team helped us develop an Admissions Dashboard to show families admitted student checklists and financial aid information. They saw a 4.8x increase in deposits from families using it!
University of Cincinnati — Whitney White and the UC team partnered with us to launch a new Event Check-In feature. They reduced wait times at Family Weekend by 85%!
But wait ... we have a bit more customer love to share. Special thanks to the inaugural members of our Customer Advisory Board, who stepped up to share their insights and make us better.
Need even more than the above?
Kick off 2025 right by joining us for Top Trends in Family Engagement for 2025, our annual webinar digging deep into industry trends, family engagement research, and data straight from the 13 million parents using CampusESP. Join us for 30 minutes and leave knowing exactly where you need to focus to hit your 2025 goals.
