CampusESP welcomes Customer 300: University of Kentucky

Milestones are kinda big deals here at CampusESP. We’re all about embracing the journey of our company and the growth of family engagement across higher education, and that means celebrating the big moments (and the small!) with the fanfare and energy they deserve (but maybe not confetti, that stuff is impossible to clean up).

Almost one year ago, we celebrated such a milestone when we announced Morehouse College as customer #200. We’re back again now to celebrate hitting #300.

We’re so excited to welcome University of Kentucky as customer 300 to the CampusESP family. A powerhouse SEC school and an institution that has valued and fostered the role of parents and families in student success, we know they will hit the ground running, using CampusESP to scale their already strong family engagement strategy.

The University of Kentucky is no stranger to recognizing the impact of families. Nicki Jenkins, Senior Program Specialist for the Parent and Family Association, has been focused on engaging families of students for nearly 12 years. She’s reached out about events on social media, pulled together multiple newsletters a month and fielded countless phone calls. But one staff member, no matter how dedicated, could not keep up with the changing needs of families.

“The role of families and their level of engagement in the UK campus community has been on the rise for the last decade,” said Jenkins. “We are seeing more and more that families want to be in the know and want to participate in what's happening. I think that post-COVID we are seeing families not only wanting information, but wanting information immediately.”

CampusESP will enable the university to streamline communication strategy with families and bring it all to one place where families have opportunities to participate in that communication. They can craft their own journey through the platform, and have control on what information they need and when and how they want to engage.

With CampusESP for Family Communication, UK will be able to share reminders, news and important updates with the school’s nearly 22,000 families through automated and fully personalized newsletters and targeted announcements. By getting these families the right content at the right time, parents and families will be better able to advise their students, strengthening their support system and helping them stay successful and on path to graduation.

“Customer 300 is a milestone to celebrate, but so is welcoming the University of Kentucky to our list of progressive partner schools,” said Dave Becker, CEO and co-founder of CampusESP. “We’ve watched over the past few years as more and more colleges and universities have first recognized the positive influence parents can make on their students, and then invested in providing content and programs to support that. UK joins our continuously growing network of schools — from Gonzaga to Texas State to Duquesne — who recognize the importance of families and the positive impact a comprehensive engagement strategy can make on their students.”

Turning parents into partners in their student’s success. We love to see it. Welcome to the crew, University of Kentucky!