The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
How 6 institutions boosted Fall 2024 yield with CampusESP
We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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CampusESP welcomes its 500th customer: University of Nevada-Las Vegas
We're thrilled to have hit a significant milestone — our 500th customer! Welcome to the University of Nevada-Las Vegas! With a small team but big goals around strategic communication and increased retention, UNLV turned to CampusESP for help. Hear about their plan to grow and improve their family engagement!
Summer Toolkit: Your guide to decreasing student melt
One of the best ways to ensure your newly deposited incoming class makes it to their first class? Keep in touch with their families this summer. Our guide takes you step by step through when, why, and how.
The top family engagement resources of 2024 — it’s CampusESP Wrapped
Time to recap the top resources, advancements, and moments in higher education family engagement. We cover how over 400 colleges and universities used CampusESP to engage millions of families in 2024 … and the RESULTS.
CampusESP welcomes Customer 450: University of New Hampshire!
It's time for another milestone — we're excited to welcome University of New Hampshire as CampusESP Customer 450! UNH wanted to ensure families felt included, educated, and respected as their student’s advisors. With a lot of families to reach and limited bandwidth, they're turning to CampusESP to bring their engagement expectations to life.
11,000 prospective parents share what they want from the college admissions process
What do parents want and expect from the institutions their students are considering? We recently surveyed more than 11,000 parents of prospective college students find out what they really want ... and how can you use that to inform how you leverage parent influence in the enrollment process to improve results.
Empower first-generation success: 4 ways to strengthen family engagement in college
The percent of first-generation college student grows every year, and institutions need and want to engage them thoughtfully to ensure their success. By leveraging their families and educating that support system, schools can create a network of advisors. Check out these 4 proof points and insights from 3 institutions who have been there to start directing your strategy.
CampusESP welcomes Customer 400: Santa Clara University!
We’re so excited to welcome another institution to the community — and hit a celebratory milestone in the process! Meet Customer 400 — Santa Clara University — and learn how we’re helping them scale their new focus on parents and famlies.
Duquesne University publishes their family engagement strategy journey
Duquesne University realized that they needed to improve family communication. But where to start?
Follow the journey of the people that led the charge — they just had their story published in the Journal of of Education Advancement & Marketing.
Jacksonville State quickly scales family engagement and data access with new Banner QuickStart feature
When enrollment management, the registrar’s office, and IT at Jacksonville State University all began discussing how to improve their parent and family communications, CampusESP became the vehicle to help them level up their strategy and harness the impact of families from enrollment to graduation. The also did it with one of the quickest implementations Jacksonville State has ever seen.
Student retention increases 8.3% with parent engagement
CampusESP’s annual exploratory study looks at the connection between family engagement and student retention. Our 2024 release looks at 12,374 first-time, first-year students that enrolled at nine universities in the Fall of 2022 and returned for the following Fall 2023 term. On average, student retention was 8.3% higher for students of parents receiving alerts from CampusESP.
William & Mary scores time savings and increases open rates with custom family newsletters
William & Mary’s monthly class-year newsletters provide tailored content to families. Sounds like a lift, but their team has been able to reduce the time it takes to create the newsletters by 75% while improving open rates by 4%. Check out how their smart use of CampusESP features and dedication to community and engagement is taking their strategy to a new level!
Create a family-focused editorial calendar of content that drives enrollment
In 30 minutes we share some key moments to engage, the topics that should resonate, and guidance on how to turn those ideas into real content that influences your enrollment outcomes. Create an editorial calendar live with us by watching the webinar recording, or read the highlights of how to build your own.
NAU drives assistance for food insecure students through family engagement
An announcement to families about SNAP benefits made a big impact — it connected students in need with necessary resources and spurred conversations across campus on how they could better serve their students. Read how the team at NAU is working social impact initiatives into the family engagement strategy.
Dordt welcomes largest first-year class ever by scaling family engagement
Dordt University brought in their largest first-year class ever! Plus, prospective Dordt students with a parent using CampusESP had yield rates 13% higher than average. Learn about how Dordt improved their yield with family engagement.
CampusESP welcomes customer 350: St. John’s University
It’s time to celebrate another amazing parent engagement milestone! St. John’s University is expanding their focus on families. And in tandem, we’re welcoming our 350th customer! Learn more about St. John’s strategy and our new partnership.
CampusESP welcomes Customer 300: University of Kentucky
Milestones are meant to be celebrated, especially those that showcase the growth of strategic family engagement and how it facilitates student success. So please join us in welcoming Customer 300 — the University of Kentucky — to the CampusESP family!
How to effectively engage parents through the full student lifecycle
Learn how communicating with parents earlier increases engagement, yield, and retention – including open rates as high as 75%! Our partners from North Carolina A&T and Webster University share how they’ve developed a coordinated cross-departmental strategy to scale their family communication and improve experiences for their prospective and current families.
KU increases content contributors 9x to enhance family engagement
Getting different departments across campus to contribute to your family engagement communications is a best practice. Kudos to our Q1 2022 ESP MVP — the University of Kansas — who leaned in and now has 28 contributors! Learn how they did it.
Texas State hits nearly 7K FERPA connections to facilitate student persistence
Texas State’s registrar knew that providing families with student information would enable them to better support their student. She also knew that working with CampusESP to manage the process would save her team stress and time. Check out their stellar results.
3 expectations prospective families have for the enrollment process
The college selection process has never been in so much flux, with the pandemic, digital advancements, and changing attitudes all impacting how families find the right fit. We surveyed 5000+ families of prospective students to see what they want and expect from the experience.