How to effectively engage parents through the full student lifecycle

From pre-enrollment to graduation, parents want to hear from colleges more than ever. 85% of families are looking for communication once a week or more. 

How are you meeting those expectations across the student lifecycle? Learn how communicating with parents earlier increases engagement, yield, and retention – including open rates as high as 75%! Our partners from North Carolina A&T and Webster University share how they’ve developed a coordinated cross-departmental strategy to scale their family communication and improve experiences for their prospective and current families.