The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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How 6 institutions boosted
Fall 2024 yield with CampusESP

We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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Case Studies Leslie Gale, PhD, VP of Customer Success Case Studies Leslie Gale, PhD, VP of Customer Success

Roane State Community College improves student recruitment and retention by engaging families

Roane State Community College turned to CampusESP to help scale their family engagement strategy as an office of one. Learn how investing in family engagement has helped them increase student retention, improve recruitment, and grow their family database - with minimal administrative support and effort.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Tarleton State University believed in the power of family engagement early. Here’s where they are now.

We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Success stories: How 4 schools engage parents with SMS

University of the Pacific, Muhlenberg College, Utah State University, and Alabama A&M University recently expanded their parent engagement strategy with our SMS Module. Learn how they’re connecting with families instantly in a variety of ways, from deposit reminders to announcements about Family Weekend registration — and seeing results.

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Case Studies Leslie Gale, PhD, VP of Customer Success Case Studies Leslie Gale, PhD, VP of Customer Success

Muhlenberg College increases engagement and responsiveness of families with SMS

Families consider text messages a top preferred communication channel, but only only 18% of institutions utilize them. Muhlenberg College decided to answer the call and became our first customer to purchase and launch our SMS Module … and our 2022 Q2 MVP. Hear more about their early success.

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Case Studies Brooke Sterneck, VP of Product & Product Marketing Case Studies Brooke Sterneck, VP of Product & Product Marketing

Transylvania University achieves 4.8% increase in yield with campaigns to prospective parents

Transylvania University wanted to connect more meaningfully with prospective families and harness the work they had done to set up their enrollment funnel in Slate. With the help of CampusESP they did just that — plus grew engagement, applications, and yield.

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Case Studies Brooke Sterneck, VP of Product & Product Marketing Case Studies Brooke Sterneck, VP of Product & Product Marketing

Increase your applicant pool with a parent engagement plan

Early results from our Student Enrollment solution are overwhelmingly positive, especially at the top of the funnel. In the 2019-20 enrollment cycle, we saw that parents of inquiries opened over 2x more emails than their students, and their students were nearly 3x more likely to apply.

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