The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
How 6 institutions boosted Fall 2024 yield with CampusESP
We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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University of West Georgia improves student retention and saves time by moving FERPA waivers online
University of West Georgia wanted to move away from an outdated, manual FERPA waiver process and engage families to improve student outcomes. Read about how UWG increased student retention and saved staff time with their switch to CampusESP.
Roane State Community College improves student recruitment and retention by engaging families
Roane State Community College turned to CampusESP to help scale their family engagement strategy as an office of one. Learn how investing in family engagement has helped them increase student retention, improve recruitment, and grow their family database - with minimal administrative support and effort.
Tarleton State University believed in the power of family engagement early. Here’s where they are now.
We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.
Success stories: How 4 schools engage parents with SMS
University of the Pacific, Muhlenberg College, Utah State University, and Alabama A&M University recently expanded their parent engagement strategy with our SMS Module. Learn how they’re connecting with families instantly in a variety of ways, from deposit reminders to announcements about Family Weekend registration — and seeing results.
The New School experiences 10% increase in parent engagement with student-authored content
The New School reached the milestone of publishing 100 posts written by students — content that is seeing 10% higher engagement than other posts. Learn more about how they’ve highlighted students as storytellers.
Muhlenberg College increases engagement and responsiveness of families with SMS
Families consider text messages a top preferred communication channel, but only only 18% of institutions utilize them. Muhlenberg College decided to answer the call and became our first customer to purchase and launch our SMS Module … and our 2022 Q2 MVP. Hear more about their early success.
Transylvania University achieves 4.8% increase in yield with campaigns to prospective parents
Transylvania University wanted to connect more meaningfully with prospective families and harness the work they had done to set up their enrollment funnel in Slate. With the help of CampusESP they did just that — plus grew engagement, applications, and yield.
KU increases content contributors 9x to enhance family engagement
Getting different departments across campus to contribute to your family engagement communications is a best practice. Kudos to our Q1 2022 ESP MVP — the University of Kansas — who leaned in and now has 28 contributors! Learn how they did it.
Texas State hits nearly 7K FERPA connections to facilitate student persistence
Texas State’s registrar knew that providing families with student information would enable them to better support their student. She also knew that working with CampusESP to manage the process would save her team stress and time. Check out their stellar results.
UAB improves student retention with family engagement
How much does a strong family engagement strategy influence student success? The researchers at UAB looked at the data and found a direct connection between their parent engagement efforts and increased student retention.
How 4 institutions are increasing student yield with parent engagement
We dug into the data to see how four different institutions utilizing CampusESP were influencing their enrollment goals. Check out how they’re improving opens, enrollments, and yield.
Georgia State University more than doubles FERPA connections with goal of increased student success
When Georgia State decided increasing FERPA waivers and providing parents with more visibility would better serve their students, they doubled down on a plan to make it happen. Meet the 2021 Q3 ESP MVP Award winner: GSU.
George Mason University achieves 400% growth in Family Survey responses with CampusESP!
GMU leveraged engagement tools in CampusESP to promote a survey that collected more than 200 responses within 24 hours and grew survey responses by 400%.
Utah State yields its largest classes ever. See how they did it.
With a strong prospective parent engagement plan, USU experienced 8% higher yield rates for students with a parent using CampusESP.
Implementing CampusESP in 3 weeks: UNC Charlotte’s story
Nassim Nozartash, AD of New Student and Family Services at UNC Charlotte guest blogs on UNC Charlotte’s experience launching CampusESP in 3 weeks.
Increase donor participation through parent engagement
The University of Delaware and the Catholic University of America piloted our new Donor Management tools on Giving Tuesday. The institutions saw higher engagement, more donor participation, and more dollars raised than years past..
How Texas A&M pulled off virtual orientation for 14,000 families
In spring 2020, Texas A&M hosted 14,000 families–virtually–across unique orientation tracks designed for first-year, transfer and Spanish-speaking families. And they set it all up in two weeks.
Increase your applicant pool with a parent engagement plan
Early results from our Student Enrollment solution are overwhelmingly positive, especially at the top of the funnel. In the 2019-20 enrollment cycle, we saw that parents of inquiries opened over 2x more emails than their students, and their students were nearly 3x more likely to apply.
Arizona State introduces CampusESP to over 101,000 parents!
CampusESP is happy to present Arizona State University with the Q2 ESP MVP Award.
ASU had one of the largest launches to date, with over 97,000 families during their initial implementation in July 2020. They have continued to grow and now have over 101,000 families in their portal!
Penn State expands their parent and family portal to all 20 campuses (over 100,000 users!)
Our 2020 Q1 ESP MVP award goes to Penn State University, in recognition of their outstanding crisis communication and portal expansion to 20 commonwealth campuses.
Here’s their story.