Student persistence can increase by up to 15% when students share key aspects of their academic and financial record with parents.

Student Persistence Increases with Parent Engagement features findings from a study about parent engagement and student persistence based on 993 students enrolled at Abilene Christian University (ACU) in the Fall of 2016.

GUEST POST by George D. Kuh, PhD (Chancellor’s Professor Emeritus of Higher Education at Indiana University and a member of CampusESP's Advisory Board.)

It stands to reason that the right kind of partnership between institutions, parents, and students will help more students thrive in college and complete their educational program in a timely fashion.  It is hard to imagine a more promising, cost-effective, and personalized approach to increasing student success.

Parent contact information is a hot commodity in higher education. Parents can help you reach your higher ed goals… if you know how to reach them.

Students whose families are involved with CampusESP are more likely to persist. 

CampusESP sponsored an analysis of parent engagement and student retention at CampusESP partner institutions. The more frequently parents “connected” with their student through CampusESP, the more likely the student remained enrolled and made progress toward completing their degree.

It's hard to look past benefits gained from parent engagement, whether you have a dedicated parent engagement department or not. Here at CampusESP, we like to call it 'nudging the nudgers': keeping parents informed and up to date can only help students stay on track to graduation. 

Laura Hamilton, a sociologist at the University Of California Merced, recently broke parenting into four categories in her book "Parenting to a Degree: How Family Matters for College Women’s Success".  She was also recently interview on Chicago Tonight, where she discussed these categories.

College websites — often run by the marketing department of an institution — serve many functions, but they typically focus their communications on prospective & current students, and alumni. Parents provide a unique challenge to the communicators in higher education...

Previous CampusESP analysis has shown that parents providing academic advice has apositive relationship with academic success.

By building bridges with African American and Hispanic parents (parents who are asking for more involvement anyway), colleges can help those students be more successful.

Hispanic/Latino parents interact with their parents more frequently than other ethnicities.  

• Hispanic parents are 18% more likely than other ethnicities to engage their students on a daily basis.
• 39% of Hispanic parents interact with their students at least once a day, compared with 32% of the general parent population.

CampusESP recently released “Meet the New Digital Parent in Higher Education”.  The results validate the cultural shift occurring with parent involvement in higher education.  Parents are more involved, more connected, and have higher expectations than ever.