The AI-powered parent engagement strategy with features for every department.

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Student Affairs and Parent Programs

Build your own family database

  • Configurable database collects, organizes, and analyzes user data, so you can develop stronger relationships with families.

  • Surveys gather family contact information, demographic information, and student data.

  • Onboarding form identifies key populations and communication preferences, automatically tailoring content based on responses.

Engage families with personalized content

  • Personalized emails, text messages and a portal experience keep families informed across their content channel of choice.

  • Automated newsletters regularly deliver campus news and reminders, helping families better support their students.

  • Dynamic user targeting creates hyper-personalized content based on first-gen status, language preference, student class year, and more.

Streamline your events

  • Flexible event registration forms support flexible question types, branding options, audience segmentation, and more. No IT support required.

  • Event check-in includes scannable QR codes, onsite registration, attendance reports, and more.

  • eCommerce support allows you to sell event tickets, campus swag, and other products to families. (See CampusESP’s integration partners here)

Scale your efforts to reach more families

  • Curated content management services ensure that fresh content is added each week. You have control to approve or reject any content posted by CampusESP.

  • Generative AI editor writes new content and improves existing content by editing, translating, or personalizing it to a parent audience.

  • Parent Discussion Boards make it easy for families to connect, ask questions, and get answers – in a more controlled medium than Facebook. (Coming soon!)

See the impact on student success

  • Content analytics, user analytics and community analytics track the most engaged parents, the most read content, and demographic trends.

  • Performance Dashboards show your core engagement results in one place, with an interactive view of personalized reports.

  • Monthly insight reports, delivered to your inbox summarize results and recommendations, helping you evaluate your initiatives and measure ROI.

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  • “If you’re on the fence about CampusESP, I can’t tell you enough that it’s worth the investment. When we used MailChimp, we had a 20% email open rate for families. Since using CampusESP, our open rate is about 70% without fail.”

    Fritzie Charne-Merriwether

    Associate Vice President for Administration and Chief of Staff

    University of Maryland - Baltimore County

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  • “I went on vacation for three weeks and the parent portal ran itself. I scheduled posts ahead, the newsletters sent themselves, and I didn’t have to think about a thing.”

    Cyndy Hill

    Director of Parent Programs

    Penn State University 

  • “CampusESP provided a one-stop-shop for me to manage all aspects of registration for Fall Family Weekend. What once took an entire week working with campus IT now takes about three minutes with CampusESP.”

    Merrill Magruder

    Special Assistant to the Chancellor for Family Engagement

    University of Mississippi

  • “You can not afford to *not* use CampusESP. I have not been able to find a more effective way to disseminate information, build community, and create a culture of completion among first-generation college students than with this tool.”

    Javier Flores

    Associate Vice President for Enrollment Management

    Texas Woman's University

  • “AI-powered content is a game changer when it comes to saving time and brain power! I just put a one-sentence prompt into the AI editor, and all the content is done for me. I use it to send emails in both Spanish and English.”

    Eva Reyes

    Director of Parent and Family Relations

    William Paterson University 

Ready to learn more? Talk to an expert.

Let’s connect so we can start building your custom tailored CampusESP demo experience, completely built around your content, your branding, and your goals.

Here’s how it works:

We talk for 15 minutes to get all the info we need about you and your goals.

Our team pulls together your content and branding to build your completely custom demo experience.

We schedule a walkthrough where we show you exactly how your life will look with CampusESP.