The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
How 6 institutions boosted Fall 2024 yield with CampusESP
We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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The University of Oregon crushes targets with an 157% increase in parent donors for their 2024 day of giving
In The University of Oregon’s first “Ducks Give” day after launching CampusESP, they achieved a 157% increase in family donors, 217% increase in family dollars raised, and 43x ROI. Read how they did it.
CampusESP CEO and CTO: What AI means for parent engagement
AI is officially in its hype cycle. Read what that really means, and why our founders are getting pretty hype about the potential AI can bring to family engagement and CampusESP. First up: AI-Powered Content.
College parent expectations for 2024
In our 2024 Family Engagement Report we surveyed 20,487 family members across 46 institutions to find out what they need from their student’s college or university. We chatted recently to sift through the data and bring you up to speed.
5 key takeaways on family engagement from the 2024 CampusESP Summit
One day, 100+ family engagement pros, countless ideas shared success stories celebrated. If you weren’t able to join us in person, read up on the 5 themes that we saw throughout the Summit’s 20+ sessions and how these trends should impact your strategy.
How CampusESP for Event Management streamlines registration, communication, and check-in
From event registration and ticketing, to event promotion and attendee communication, to onsite registration and check-in, CampusESP is your end-to-end event management system. Even better – it's FREE and included for all customers.
Your month-to-month roadmap for family communication
We’ve analyzed engagement data from more than 18 million clicks from families using CampusESP in order to understand what information they need – and when. Consider this your Roadmap for Family Communication.
Less Hassle, More Registrations: How 2 institutions revamped family weekend registration in CampusESP
The right registration platform can help scale Family Weekend attendance AND streamline internal processes. Learn how two schools with already strong Family Weekend strategies — the University of Mississippi and Georgia Institute of Technology — saw huge gains when they switched event promotions and registration to CampusESP.
What first-generation families want (And how to get it to them)
First-generation families need and want regular communications — they request content at higher frequency and engage more actively. By engaging first-generation families, who in turn will actively advise and support their first-gen students, institutions can create a stronger cycle of education and success. The pros at SUNY Oneonta and University of Alabama share how they do it.
Engage dual enrollment families to enroll and retain more students
Families are involved (and often driving) every step of the pipeline, from recruiting high schoolers into dual enrollment programs, to retaining dual enrollment students, to converting dual enrollment students into full-time students.
Empower first-generation success: 4 ways to strengthen family engagement in college
The percent of first-generation college student grows every year, and institutions need and want to engage them thoughtfully to ensure their success. By leveraging their families and educating that support system, schools can create a network of advisors. Check out these 4 proof points and insights from 3 institutions who have been there to start directing your strategy.
Georgia Southern pilots student-initiated FERPA waivers – and grows FERPA connections by 25%!
Georgia Southern has embraced CampusESP by continually expanding usage — but they’ve also challenged us to improve our product. They requested we add student-initiated FERPA waiver functionality ... and then became the first school to launch it! For piloting a new feature – and always innovating with CampusESP – we’re excited to celebrate themUniversity as our ESP MVP for Q1 2024!
Why you should have a virtual Family Orientation Hub – and 4 tips for how to pull it off
Offering a virtual family orientation option can benefit families in a variety of ways and set students on the right track for their college journey. We share more about why you should have a digital presence, plus some examples and success stories from 7 different colleges and universities.
Engage families to decrease summer melt
With financial aid delays leading to decision delays, it’s safe the say summer melt will matter this year more than ever. How are you keeping your admitted students — and their families — engaged, excited, and eager to enroll? Two partners who have seen it and done it — Utah State and New Mexico State — share their experience and advice.
CampusESP welcomes Customer 400: Santa Clara University!
We’re so excited to welcome another institution to the community — and hit a celebratory milestone in the process! Meet Customer 400 — Santa Clara University — and learn how we’re helping them scale their new focus on parents and famlies.
Spring 2024 CampusESP Product Update
CampusESP's Spring 2024 Product Update is here! It’s time to “spring forward” with new features and enhancements that came directly from customer requests!
Duquesne University publishes their family engagement strategy journey
Duquesne University realized that they needed to improve family communication. But where to start?
Follow the journey of the people that led the charge — they just had their story published in the Journal of of Education Advancement & Marketing.
Research Review: Increase family engagement to increase retention
By working with families and giving them a way to access the information they need to help advise their student, institutions can improve student success. In fact, on average, student retention is 8.3% higher for students of parents receiving alerts from CampusESP. We dig into the data with Duquesne University and Drexel University.
Jacksonville State quickly scales family engagement and data access with new Banner QuickStart feature
When enrollment management, the registrar’s office, and IT at Jacksonville State University all began discussing how to improve their parent and family communications, CampusESP became the vehicle to help them level up their strategy and harness the impact of families from enrollment to graduation. The also did it with one of the quickest implementations Jacksonville State has ever seen.
Summer Toolkit: Your Guide to Decreasing Student Melt
One of the best ways to ensure your newly deposited incoming class makes it to their first class? Keep in touch with their families this summer. Our guide takes you step by step through when, why, and how.
Top Trends in Family Engagement for 2024
Our annual look at the biggest trends for family engagement in higher education returns, this year with real data insights from the 9 million families using CampusESP across nearly 400 institutions. Discover the parent engagement benchmarks that matter. Are you on track? Are you ahead of the curve? Are you being passed?