The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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How 6 institutions boosted
Fall 2024 yield with CampusESP

We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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Best Practices Andrew McDermott, Director of Customer Success Best Practices Andrew McDermott, Director of Customer Success

Your guide to creative and effective move-in communications

Move-in day is a monumental event for college families, and clear and comprehensive communications from you are crucial for a smooth transition. Check out how Flagler College, College of Charleston, and William Peace University are helping families prep and pack … and make move-in day smooth and celebratory.

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Case Studies Tess Jenkins, VP of Account Management Case Studies Tess Jenkins, VP of Account Management

Less Hassle, More Registrations: How 2 institutions revamped family weekend registration in CampusESP

The right registration platform can help scale Family Weekend attendance AND streamline internal processes. Learn how two schools with already strong Family Weekend strategies — the University of Mississippi and Georgia Institute of Technology — saw huge gains when they switched event promotions and registration to CampusESP.

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Webinar Recordings Tawanna Brown, Account Manager Webinar Recordings Tawanna Brown, Account Manager

What first-generation families want (And how to get it to them)

First-generation families need and want regular communications — they request content at higher frequency and engage more actively. By engaging first-generation families, who in turn will actively advise and support their first-gen students, institutions can create a stronger cycle of education and success. The pros at SUNY Oneonta and University of Alabama share how they do it.

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Best Practices Melissa Greiner, VP of Marketing Best Practices Melissa Greiner, VP of Marketing

Empower first-generation success: 4 ways to strengthen family engagement in college

The percent of first-generation college student grows every year, and institutions need and want to engage them thoughtfully to ensure their success. By leveraging their families and educating that support system, schools can create a network of advisors. Check out these 4 proof points and insights from 3 institutions who have been there to start directing your strategy.

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Case Studies Jack Ellis, Product Owner Case Studies Jack Ellis, Product Owner

Georgia Southern pilots student-initiated FERPA waivers – and grows FERPA connections by 25%!

Georgia Southern has embraced CampusESP by continually expanding usage — but they’ve also challenged us to improve our product. They requested we add student-initiated FERPA waiver functionality ... and then became the first school to launch it! For piloting a new feature – and always innovating with CampusESP – we’re excited to celebrate themUniversity as our ESP MVP for Q1 2024!

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Best Practices Ashley Perry, Sr Account Manager Best Practices Ashley Perry, Sr Account Manager

Why you should have a virtual Family Orientation Hub – and 4 tips for how to pull it off

Offering a virtual family orientation option can benefit families in a variety of ways and set students on the right track for their college journey. We share more about why you should have a digital presence, plus some examples and success stories from 7 different colleges and universities.

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Webinar Recordings Ashley Perry, Sr Account Manager Webinar Recordings Ashley Perry, Sr Account Manager

Engage families to decrease summer melt

With financial aid delays leading to decision delays, it’s safe the say summer melt will matter this year more than ever. How are you keeping your admitted students — and their families — engaged, excited, and eager to enroll? Two partners who have seen it and done it — Utah State and New Mexico State — share their experience and advice.

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