Personalized outreach to students is central to your enrollment marketing strategy. But are you taking the same approach with prospective parents? We dig into the data to see how Utah State University, Concordia University, St. Paul, and other institutions are using smart family communications to improve engagement and enrollment.

Giving their students control of their education can be difficult for parents. Cyndy Hill, Director of the Penn State Parent Program at Penn State University, shares how the transition needs to go and why its so important.

We dug into the data to see how four different institutions utilizing CampusESP were influencing their enrollment goals. Check out how they’re improving opens, enrollments, and yield.

Help your incoming class and their families get set up to succeed with communications strategies that help everyone feel prepared and empowered. Experts from University of Arkansas and Misericordia University join us to discuss proven family engagement and communications practices and the technologies that can help power them.

When Georgia State decided increasing FERPA waivers and providing parents with more visibility would better serve their students, they doubled down on a plan to make it happen. Meet the 2021 Q3 ESP MVP Award winner: GSU.

We partnered with Ruffalo Noel Levtiz to ask 36,000+ college families how they wanted to communicate with their student’s institution. The biggest takeaway? More is more.

GMU leveraged engagement tools in CampusESP to promote a survey that collected more than 200 responses within 24 hours and grew survey responses by 400%.

Parent involvement in college is at an all-time high. Most schools are now looking for ways to focus that involvement on student enrollment outcomes, student success metrics, and parent giving goals. Not sure where to start? Here are 8 insights to guide your strategy.

Each quarter we highlight several institutions that approach parent engagement in thoughtful and creative ways. In Q1 we’re featuring partners that have generated revenue, collaborated with campus partners, boosted student persistence, and more!

With a strong prospective parent engagement plan, USU experienced 8% higher yield rates for students with a parent using CampusESP.

Nassim Nozartash, AD of New Student and Family Services at UNC Charlotte guest blogs on UNC Charlotte’s experience launching CampusESP in 3 weeks.

The University of Delaware and the Catholic University of America piloted our new Donor Management tools on Giving Tuesday. The institutions saw higher engagement, more donor participation, and more dollars raised than years past..

In spring 2020, Texas A&M hosted 14,000 families–virtually–across unique orientation tracks designed for first-year, transfer and Spanish-speaking families. And they set it all up in two weeks.

Early results from our Student Enrollment solution are overwhelmingly positive, especially at the top of the funnel. In the 2019-20 enrollment cycle, we saw that parents of inquiries opened over 2x more emails than their students, and their students were nearly 3x more likely to apply.

Over the past several months, CampusESP partners have crushed the crisis communication game. We’re seeing parent activity ten times higher than normal as colleges and universities send out COVID-19 updates!

We’ve gathered top best practices when it comes to managing your crisis communication strategy, and we are happy to share our tips with you!

CampusESP is happy to present Arizona State University with the Q2 ESP MVP Award.

ASU had one of the largest launches to date, with over 97,000 families during their initial implementation in July 2020. They have continued to grow and now have over 101,000 families in their portal!

We surveyed over 3,800 parents of college-bound students and asked how COVID-19 has impacted their student’s enrollment plans for Fall 2020. Here’s what we learned.

Our 2020 Q1 ESP MVP award goes to Penn State University, in recognition of their outstanding crisis communication and portal expansion to 20 commonwealth campuses.

Here’s their story.

Catholic University is being recognized as our 2019 Q4 ESP MVP winner for outstanding use of their Parents Council community.

In just 4 months, they have brought in over $100,000 (a 7x ROI on their CampusESP investment).

We recently launched a new set of features designed to help you reach families of prospective students. With support from five innovative pilot partners, the early results - such as an 80% email open rate - are in. This blog will give you the what, the why, and the “wow” from our pilot... and introduce you to our new enrollment management solution.