Transylvania University wanted to connect more meaningfully with prospective families and harness the work they had done to set up their enrollment funnel in Slate. With the help of CampusESP they did just that — plus grew engagement, applications, and yield.

It's time for shoutouts! See how CampusESP partners are connecting with families in thoughtful and creative ways.

Our annual survey is back, sharing how 6000+ prospective families are feeling about their students higher education journey. Find our what today’s parents want and expect from your institution.

Text messaging has a 98% open rate. So when you have an important message to get in front of parents, SMS should be a part of your arsenal. Watch as we chat with two of our early adopters from Salisbury University and University of the Pacific to hear what families they are hoping to reach and what messages they are sending to improve their enrollment funnels and family communications strategies.

Customer 200 is a huge milestone for us and a testament to the growing recognition that parents can and should be partners in higher education. We’re thrilled to welcome a respected and forward-thinking institution like Morehouse College to the CampusESP family.

Learn more about our new set of features to help schools communicate with families via text message. Our research showed that SMS is a growing communication preference for families – especially families who need the most support.

Getting different departments across campus to contribute to your family engagement communications is a best practice. Kudos to our Q1 2022 ESP MVP — the University of Kansas — who leaned in and now has 28 contributors! Learn how they did it.

Our latest research report, conducted with the help of nine partner institutions, shows that, on average, student retention was 8% higher for a student when their parent or guardian received regular updates on student progress, compared to students with a parent who did not receive similar updates.

One of the best ways to reduce summer melt? Engage students — and their parents! Check out how Cedar Crest College did just that, plus the five topics to focus on for families as you move them toward move-in day.

Texas State’s registrar knew that providing families with student information would enable them to better support their student. She also knew that working with CampusESP to manage the process would save her team stress and time. Check out their stellar results.

We’ve collected a lot of data about how parent engagement is growing, and how can you harness it to grow your strategy. Check out the four biggest learnings from all those studies and our suggestions on how to make an impact in 2022.

How much does a strong family engagement strategy influence student success? The researchers at UAB looked at the data and found a direct connection between their parent engagement efforts and increased student retention.

The college selection process has never been in so much flux, with the pandemic, digital advancements, and changing attitudes all impacting how families find the right fit. We surveyed 5000+ families of prospective students to see what they want and expect from the experience.

Parent orientation can help newly enrolled families get questions answered and feel a part of their student’s new college and community. Better yet, it can reduce summer melt and set families on a path toward student success. Penn State University and Plymouth State University share how they have begun offering a virtual option for families, and how CampusESP can help.

Personalized outreach to students is central to your enrollment marketing strategy. But are you taking the same approach with prospective parents? We dig into the data to see how Utah State University, Concordia University, St. Paul, and other institutions are using smart family communications to improve engagement and enrollment.

Giving their students control of their education can be difficult for parents. Cyndy Hill, Director of the Penn State Parent Program at Penn State University, shares how the transition needs to go and why its so important.

We dug into the data to see how four different institutions utilizing CampusESP were influencing their enrollment goals. Check out how they’re improving opens, enrollments, and yield.

Help your incoming class and their families get set up to succeed with communications strategies that help everyone feel prepared and empowered. Experts from University of Arkansas and Misericordia University join us to discuss proven family engagement and communications practices and the technologies that can help power them.

When Georgia State decided increasing FERPA waivers and providing parents with more visibility would better serve their students, they doubled down on a plan to make it happen. Meet the 2021 Q3 ESP MVP Award winner: GSU.

We partnered with Ruffalo Noel Levtiz to ask 36,000+ college families how they wanted to communicate with their student’s institution. The biggest takeaway? More is more.