Duquesne University realized that they needed to improve family communication. But where to start?

Follow the journey of the people that led the charge — they just had their story published in the Journal of of Education Advancement & Marketing.

By working with families and giving them a way to access the information they need to help advise their student, institutions can improve student success. In fact, on average, student retention is 8.3% higher for students of parents receiving alerts from CampusESP. We dig into the data with Duquesne University and Drexel University.

When enrollment management, the registrar’s office, and IT at Jacksonville State University all began discussing how to improve their parent and family communications, CampusESP became the vehicle to help them level up their strategy and harness the impact of families from enrollment to graduation. The also did it with one of the quickest implementations Jacksonville State has ever seen.

One of the best ways to ensure your newly deposited incoming class makes it to their first class? Keep in touch with their families this summer. Our guide takes you step by step through when, why, and how.

Our annual look at the biggest trends for family engagement in higher education returns, this year with real data insights from the 9 million families using CampusESP across nearly 400 institutions. Discover the parent engagement benchmarks that matter. Are you on track? Are you ahead of the curve? Are you being passed?

What makes CampusESP different? Why is parent engagement easier in CampusESP? Why not just build it in your CRM? We walk through the differences and benefits of a built-for-purpose family engagement platform with our friends from Belmont University and University of Maryland Eastern Shore. Learn the main differences between building parent engagement in your CRM and having us build it for you quicker, better ... and with less risk.

CampusESP’s annual exploratory study looks at the connection between family engagement and student retention. Our 2024 release looks at 12,374 first-time, first-year students that enrolled at nine universities in the Fall of 2022 and returned for the following Fall 2023 term. On average, student retention was 8.3% higher for students of parents receiving alerts from CampusESP.

William & Mary’s monthly class-year newsletters provide tailored content to families. Sounds like a lift, but their team has been able to reduce the time it takes to create the newsletters by 75% while improving open rates by 4%. Check out how their smart use of CampusESP features and dedication to community and engagement is taking their strategy to a new level!

In 30 minutes we share some key moments to engage, the topics that should resonate, and guidance on how to turn those ideas into real content that influences your enrollment outcomes. Create an editorial calendar live with us by watching the webinar recording, or read the highlights of how to build your own.

Parents should be a central part of your fundraising strategy. Stacey Muzzi from University of Delaware and Kyra Lyons from The Catholic University of America joined us to discuss three ways that strategic family engagement has helped them cultivate parents into donors, increase donor participation, and identify major gift prospects.

Three divisions at Duquesne — Enrollment Management, Marketing and Communications, and Student Life — are all dedicated to a larger initiative to increase student retention at the university. In 2021, Duquesne turned to CampusESP to communicate with both prospective and current families.

An announcement to families about SNAP benefits made a big impact — it connected students in need with necessary resources and spurred conversations across campus on how they could better serve their students. Read how the team at NAU is working social impact initiatives into the family engagement strategy.

UNG found a correlation between how often a family member received newsletters from CampusESP and student retention. Dig into their story and the data that supports why you should communicate with families consistently.

Whether you were able to join us for the CampusESP Summit or not, read on for four major themes that came to the forefront — and use these learnings to help guide and improve your family engagement strategy for 2024!

Parents are students' #1 influencers. Now we have the proof. We analyzed data from 6 institutions using CampusESP to study the impact of parent engagement on student enrollment. Get the breakdown of our top findings from the research!

Dordt University brought in their largest first-year class ever! Plus, prospective Dordt students with a parent using CampusESP had yield rates 13% higher than average. Learn about how Dordt improved their yield with family engagement.

We analyzed engagement data from over 18,000 two-year college parents to understand what information they’re looking for most. Use this playbook to not only engage families and supporters, but help them become partners in student success

Hispanic enrollment at four-year institutions increased by 287% between 2000 and 2020! Read on for four best practices to engage Spanish-speaking families, based on advice from 3 HSIs doing this well: Northern Arizona University, Texas Woman’s University, and New Mexico State University.

It’s time to celebrate another amazing parent engagement milestone! St. John’s University is expanding their focus on families. And in tandem, we’re welcoming our 350th customer! Learn more about St. John’s strategy and our new partnership.

University of West Georgia integrated student data from their SIS to launch CampusESP for FERPA Management. UWG’s Applications Programmer reflects on the successful implementation process, maintenance, and results from his perspective on the IT team.