The Blog
Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.
Featured
How 6 institutions boosted Fall 2024 yield with CampusESP
We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
Learn more >
4 resources to help prepare families for FAFSA changes
FAFSA changes are coming! We sit down with the Department of Education to learn more about the Better FAFSA, the resources available for universities, and how to help your families with the new format this fall.
What 12,000 prospective parents want from enrollment teams
CampusESP and RNL recently surveyed over 12,000 parents of prospective college students – the largest survey of its kind to date – to find out what they really want. Read on for our top six takeaways from the 2023 Prospective Family Report and use these learnings to inform how you leverage parent influence in the enrollment process to improve results.
4 tips to set up first-year families for success
Kennesaw State University and College of Charleston joined us to share how they’ve helped first-year families have a strong start to the school year. Here are their four tips to guide families in those critical first several weeks and set them – and their students – up for success!
5 steps Catholic University took to secure a major gift through parent engagement
Catholic University leveraged strategic parent communication and data captured in CampusESP to grow their Parents Council and donor pool … and secured a $50,000 gift from a major gift prospect. Here are the five strategies the team utilized to keep engagement high and bring this gift to fruition.
Jumpstart your enrollment cycle in 4 easy ways
Pacific Lutheran University experienced a very successful enrollment cycle this year. Their Dean of Admission shared her strategies on how to engage families over the summer to increase visits, applications, and enrollment! Here are four easy ways to jumpstart your enrollment cycle.
Northern Arizona University’s 3 tips to engage Spanish-speaking families with intention
NAU prioritizes access and inclusion for all families, so providing content in Spanish in their family portal was imperative. Get NAU’s top 3 tips to support Spanish-speaking families that can apply for any campus looking to expand their own strategy.
How 6 institutions increase donor participation and identify major gift prospects with parent engagement
CampusESP for Parent Giving has helped our Beta Group improve in three main areas: identifying major gift prospects, increasing donor participation, and growing their family associations. It’s time to spotlight their awesome results!
4 real examples of universities using SMS to drive results
Incorporating SMS into your family engagement strategy can be a game-changer in achieving campus goals. Explore how institutions like Florida Polytechnic University, University of the Pacific, and New Mexico State University are leveraging SMS campaigns to drive results.
How 3 universities of different sizes streamline promotion and registration to hit Family Weekend goals
Georgia State University, Muhlenberg College, and UNC Charlotte are very different types of institutions. One thing they have in common? All three reached Family Weekend goals by turning to CampusESP for Event Management. Read more about their wins!
CampusESP welcomes Customer 300: University of Kentucky
Milestones are meant to be celebrated, especially those that showcase the growth of strategic family engagement and how it facilitates student success. So please join us in welcoming Customer 300 — the University of Kentucky — to the CampusESP family!
3 reasons to move FERPA waiver management online
Streamlining FERPA waiver management can lead to better campus outcomes such as improved student retention. Our article focuses on the top 3 reasons to move FERPA online, with insights from Texas State, University of Alabama at Birmingham, and Hanover College.
University of West Georgia improves student retention and saves time by moving FERPA waivers online
University of West Georgia wanted to move away from an outdated, manual FERPA waiver process and engage families to improve student outcomes. Read about how UWG increased student retention and saved staff time with their switch to CampusESP.
4 content pro tips to enhance your family engagement strategy
We pulled some awesome content examples from institutions such as University of North Georgia, Alma College, and West Chester University to help inspire ideas for your own family communication strategy. Read on to see the creative approaches they’ve implemented – and decide which ones you want to try yourself!
CampusESP Account Management: how our team is an extension of your team
We know you have big goals but often limited resources. Consider your Account Manager an extra staff member, ready to help you hone and expand your family engagement strategy. Our Director of Account Management explains the three main ways that her team can help you.
4 strategies for communicating with parents across the full student lifecycle
Read our top tips to scale your family communication strategy across the student lifecycle. We include the data to back them up, as well as insights from two schools doing this crazy well — Webster University and North Carolina A&T State University.
What 21,860 college parents told us about their growing communication expectations
Parents can be a critical part of student success, but only if they have the information they feel they need to be an advisor. What do they need to know, and how do they want you to share it? We asked them so you can craft a family engagement strategy that sees results.
Top Trends in Family Engagement for 2023
In a solid 30 minutes Dave and Alex Brown of AHEPPP and UCLA dig into family engagement research from the past year, including demographic changes, survey results from +28,000 families, and data points from Eduventures, National Student Clearinghouse Research Center, and more. Keep watching after for an Ask Me Anything session where they provide expert suggestions and help you pave the way for your 2023 family engagement strategy.
Roane State Community College improves student recruitment and retention by engaging families
Roane State Community College turned to CampusESP to help scale their family engagement strategy as an office of one. Learn how investing in family engagement has helped them increase student retention, improve recruitment, and grow their family database - with minimal administrative support and effort.
Tarleton State University believed in the power of family engagement early. Here’s where they are now.
We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.
The number of first-gen students is increasing. Here’s how you can support them and their families
As more and more first-generation students apply for college, institutions need to find ways to inform and support this important population — and their families. Learn more about what first-gen families need and how two universities are responding.