The Blog

Whether you're just starting or scaling, the trends, tips, and to-dos to improve your parent engagement strategy.

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How 6 institutions boosted
Fall 2024 yield with CampusESP

We analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.
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Research Dave Becker, CEO Research Dave Becker, CEO

What 12,000 prospective parents want from enrollment teams

CampusESP and RNL recently surveyed over 12,000 parents of prospective college students – the largest survey of its kind to date – to find out what they really want. Read on for our top six takeaways from the 2023 Prospective Family Report and use these learnings to inform how you leverage parent influence in the enrollment process to improve results.

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

5 steps Catholic University took to secure a major gift through parent engagement

Catholic University leveraged strategic parent communication and data captured in CampusESP to grow their Parents Council and donor pool … and secured a $50,000 gift from a major gift prospect. Here are the five strategies the team utilized to keep engagement high and bring this gift to fruition.

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Webinar Recordings Kerri Meeks-Griffin, Account Manager Webinar Recordings Kerri Meeks-Griffin, Account Manager

Jumpstart your enrollment cycle in 4 easy ways

Pacific Lutheran University experienced a very successful enrollment cycle this year. Their Dean of Admission shared her strategies on how to engage families over the summer to increase visits, applications, and enrollment! Here are four easy ways to jumpstart your enrollment cycle.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

4 real examples of universities using SMS to drive results

Incorporating SMS into your family engagement strategy can be a game-changer in achieving campus goals. Explore how institutions like Florida Polytechnic University, University of the Pacific, and New Mexico State University are leveraging SMS campaigns to drive results.

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Best Practices Elizabeth Harris, Account Management Team Lead Best Practices Elizabeth Harris, Account Management Team Lead

How 3 universities of different sizes streamline promotion and registration to hit Family Weekend goals

Georgia State University, Muhlenberg College, and UNC Charlotte are very different types of institutions. One thing they have in common? All three reached Family Weekend goals by turning to CampusESP for Event Management. Read more about their wins!

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Best Practices Lacey Janofsky, Sr. Customer Success Manager Best Practices Lacey Janofsky, Sr. Customer Success Manager

4 content pro tips to enhance your family engagement strategy

We pulled some awesome content examples from institutions such as University of North Georgia, Alma College, and West Chester University to help inspire ideas for your own family communication strategy. Read on to see the creative approaches they’ve implemented – and decide which ones you want to try yourself!

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Webinar Recordings Dave Becker, CEO & Co-founder Webinar Recordings Dave Becker, CEO & Co-founder

Top Trends in Family Engagement for 2023

In a solid 30 minutes Dave and Alex Brown of AHEPPP and UCLA dig into family engagement research from the past year, including demographic changes, survey results from +28,000 families, and data points from Eduventures, National Student Clearinghouse Research Center, and more. Keep watching after for an Ask Me Anything session where they provide expert suggestions and help you pave the way for your 2023 family engagement strategy. 

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Case Studies Leslie Gale, PhD, VP of Customer Success Case Studies Leslie Gale, PhD, VP of Customer Success

Roane State Community College improves student recruitment and retention by engaging families

Roane State Community College turned to CampusESP to help scale their family engagement strategy as an office of one. Learn how investing in family engagement has helped them increase student retention, improve recruitment, and grow their family database - with minimal administrative support and effort.

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Case Studies Lacey Janofsky, Sr. Customer Success Manager Case Studies Lacey Janofsky, Sr. Customer Success Manager

Tarleton State University believed in the power of family engagement early. Here’s where they are now.

We’re taking it back to customer #1 to look at how they’ve expanded their reach and created engaging content to reach goals over the years. Learn more about how Tarleton State University decreased phone calls from families drastically as they’ve increased their family user base by 10x.

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