With declining enrollment and growing financial aid needs, philanthropic support for colleges and universities is more impactful than ever. Our new case study looks at how 4 institutions are harnessing those with the highest stake in an institution’s success — the parents of current students — to increase donors and dollars.

For our 2024 study on the impact parent engagement has on enrollment outcomes, we analyzed data from 6 institutions using CampusESP and 127,987 prospective parents. See how families increase likelihood to apply, enroll, and more.

Prospective families want information, and studies show that providing it to them proactively can help boost application and yield rates. But what exactly should you be sending them? We analyzed communications across the enrollment cycle from 30 schools to find out.

Parent Promoter Score™ elevates the most engaged parents, so you can focus on the students most likely to move through the funnel. Parents in the top quartile of engagement are 3x more likely to have a student enroll!

Is Facebook helping or hurting?

Rather than creating a reliable way for your parents to receive information from your college or university, Facebook encourages collisions between parents and possible spreading of misinformation. It’s not the place for your parent engagement strategy to be centered.

In 2024, the University of Delaware saw a 49% increase in parent fundraising dollars. They transformed interested families into dedicated donors, increasing support for campus initiatives. Buckle up as we dive into how UD turned parent engagement into a major win, and how CampusESP was their secret weapon.

2025 admissions planning starts in 3… 2… 1… but where do you start? How do you make next year better? University of Mary Washington and Franciscan University of Steubenville help you get ahead with tips, tricks, and strategies from explaining financial aid to utilizing alumni connections.

CampusESP's Summer 2024 Product Update just dropped, and it’s hot! Check out the latest new features and enhancements that came directly from customer requests!

Move-in day is a monumental event for college families, and clear and comprehensive communications from you are crucial for a smooth transition. Check out how Flagler College, College of Charleston, and William Peace University are helping families prep and pack … and make move-in day smooth and celebratory.

Pace helped CampusESP develop our new Admissions Dashboards, and they achieved BIG results. To celebrate this meaningful collaboration, we’re excited to announce Pace as our ESP MVP for Q2 2024!

In The University of Oregon’s first “Ducks Give” day after launching CampusESP, they achieved a 157% increase in family donors, 217% increase in family dollars raised, and 43x ROI. Read how they did it.

AI is officially in its hype cycle. Read what that really means, and why our founders are getting pretty hype about the potential AI can bring to family engagement and CampusESP. First up: AI-Powered Content.

In our 2024 Family Engagement Report we surveyed 20,487 family members across 46 institutions to find out what they need from their student’s college or university. We chatted recently to sift through the data and bring you up to speed.

One day, 100+ family engagement pros, countless ideas shared success stories celebrated. If you weren’t able to join us in person, read up on the 5 themes that we saw throughout the Summit’s 20+ sessions and how these trends should impact your strategy.

From event registration and ticketing, to event promotion and attendee communication, to onsite registration and check-in, CampusESP is your end-to-end event management system. Even better – it's FREE and included for all customers.

We’ve analyzed engagement data from more than 18 million clicks from families using CampusESP in order to understand what information they need – and when. Consider this your Roadmap for Family Communication.

The right registration platform can help scale Family Weekend attendance AND streamline internal processes. Learn how two schools with already strong Family Weekend strategies — the University of Mississippi and Georgia Institute of Technology — saw huge gains when they switched event promotions and registration to CampusESP.

First-generation families need and want regular communications — they request content at higher frequency and engage more actively. By engaging first-generation families, who in turn will actively advise and support their first-gen students, institutions can create a stronger cycle of education and success. The pros at SUNY Oneonta and University of Alabama share how they do it.

Families are involved (and often driving) every step of the pipeline, from recruiting high schoolers into dual enrollment programs, to retaining dual enrollment students, to converting dual enrollment students into full-time students.

The percent of first-generation college student grows every year, and institutions need and want to engage them thoughtfully to ensure their success. By leveraging their families and educating that support system, schools can create a network of advisors. Check out these 4 proof points and insights from 3 institutions who have been there to start directing your strategy.