Learn how communicating with parents earlier increases engagement, yield, and retention – including open rates as high as 75%! Our partners from North Carolina A&T and Webster University share how they’ve developed a coordinated cross-departmental strategy to scale their family communication and improve experiences for their prospective and current families. 

Each quarter, we highlight several institutions that approach family engagement in thoughtful and creative ways. This quarter, we’re featuring how institutions are boosting registrations for admissions events, directing parents towards CampusESP instead of Facebook, and more!

Keynotes from the 4th Annual Customer Summit featured industry leaders Raquel Bermejo, AVP for Market Research and Planning for Enrollment Management at RNL and Subir Sahu, Senior VP of Student Success at Drexel. Both shared some great insights to think about when it comes to the future of family engagement.

University of the Pacific, Muhlenberg College, Utah State University, and Alabama A&M University recently expanded their parent engagement strategy with our SMS Module. Learn how they’re connecting with families instantly in a variety of ways, from deposit reminders to announcements about Family Weekend registration — and seeing results.

The New School reached the milestone of publishing 100 posts written by students — content that is seeing 10% higher engagement than other posts. Learn more about how they’ve highlighted students as storytellers.

Families consider text messages a top preferred communication channel, but only only 18% of institutions utilize them. Muhlenberg College decided to answer the call and became our first customer to purchase and launch our SMS Module … and our 2022 Q2 MVP. Hear more about their early success.

Transylvania University wanted to connect more meaningfully with prospective families and harness the work they had done to set up their enrollment funnel in Slate. With the help of CampusESP they did just that — plus grew engagement, applications, and yield.

It's time for shoutouts! See how CampusESP partners are connecting with families in thoughtful and creative ways.

Our annual survey is back, sharing how 6000+ prospective families are feeling about their students higher education journey. Find our what today’s parents want and expect from your institution.

Text messaging has a 98% open rate. So when you have an important message to get in front of parents, SMS should be a part of your arsenal. Watch as we chat with two of our early adopters from Salisbury University and University of the Pacific to hear what families they are hoping to reach and what messages they are sending to improve their enrollment funnels and family communications strategies.

Customer 200 is a huge milestone for us and a testament to the growing recognition that parents can and should be partners in higher education. We’re thrilled to welcome a respected and forward-thinking institution like Morehouse College to the CampusESP family.

Learn more about our new set of features to help schools communicate with families via text message. Our research showed that SMS is a growing communication preference for families – especially families who need the most support.

Getting different departments across campus to contribute to your family engagement communications is a best practice. Kudos to our Q1 2022 ESP MVP — the University of Kansas — who leaned in and now has 28 contributors! Learn how they did it.

Our latest research report, conducted with the help of nine partner institutions, shows that, on average, student retention was 8% higher for a student when their parent or guardian received regular updates on student progress, compared to students with a parent who did not receive similar updates.

One of the best ways to reduce summer melt? Engage students — and their parents! Check out how Cedar Crest College did just that, plus the five topics to focus on for families as you move them toward move-in day.

Texas State’s registrar knew that providing families with student information would enable them to better support their student. She also knew that working with CampusESP to manage the process would save her team stress and time. Check out their stellar results.

We’ve collected a lot of data about how parent engagement is growing, and how can you harness it to grow your strategy. Check out the four biggest learnings from all those studies and our suggestions on how to make an impact in 2022.

How much does a strong family engagement strategy influence student success? The researchers at UAB looked at the data and found a direct connection between their parent engagement efforts and increased student retention.

The college selection process has never been in so much flux, with the pandemic, digital advancements, and changing attitudes all impacting how families find the right fit. We surveyed 5000+ families of prospective students to see what they want and expect from the experience.

Parent orientation can help newly enrolled families get questions answered and feel a part of their student’s new college and community. Better yet, it can reduce summer melt and set families on a path toward student success. Penn State University and Plymouth State University share how they have begun offering a virtual option for families, and how CampusESP can help.